The startup plans to use the Series C, which brings its total raised to $170 million to date, to expedite its global expansion, make acquisitions and increase its headcount, Charlie Sanghoon Shin, co-founder and CEO of Green Labs, told TechCrunch. Green Labs’ pre-money valuation was around $700 million, according to a source familiar with the situation.
Green Labs, founded in 2017 by Scott Sungwoo Choi, Shin and Luke Donghyun Ahn, wants to digitize the entire value chain of agriculture space from crop production to distribution with a mission to address the global food supply problem in a sustainable way.
Green Labs empowers farmers to have better control over their fresh produce and helps enterprise customers have reliable sourcing channels. The startup offers services including “Farm Morning,” an app that aggregates reliable data using AI, giving more than 500,000 farmers insight into crop lifecycle, and “Sinsun Market,” a B2B fresh produce marketplace for over 10,000 enterprise buyers, the company said. It also built smart farming software and hardware for farmers. Smart farming refers to managing farms using technologies like internet of things, robotics and artificial intelligence.
The Seoul-based firm has expanded to China and Vietnam with its smart farm technologies since 2021. It also plans to penetrate other overseas countries this year by forming strategic partnerships with local agtech and food tech players, which play similar strategies to Green Labs, Shin said. Also, the startup is open for collaboration to speed up the process of resolving the global food supply problems, Shin added.
Green Labs currently has 320 employees, Shin noted.
“Green Labs has quickly realized the digital agriculture through Farm Morning and Sinsun Market services in Korea, and we are all well poised to become a unicorn within five years since the foundation. We hope to contribute to resolving the global food supply system issues with other like-minded players,” Shin said.