The first win: Getting early customers to take a chance with you | TechCrunch

The first win: Getting early customers to take a chance with you

Man walks towards a big number one symbol that lights up. He is surrounded by darkness, but walks on a path of sunshine reaching first place. Note: Digitally generated image.

The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?