After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’

In the latest quasi-throwback toward “do not track,” the U.K.’s data protection chief has come out in favor of a browser- and/or device-level setting to allow internet users to set “lasting” cookie preferences — suggesting this as a fix for the barrage of consent pop-ups that continue to infest websites in the region. European web … Continue reading After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’