Canopy raises $15M Series A after posting 4.5x customer growth in H1 2021


blocks and chains over binary code
Image Credits: Getty Images

Canopy Servicing announced this morning it recently closed a $15 million Series A. The startup sells software to fintechs and others, allowing customers to create loan programs and service the resulting products.

The company raised a $3.5 million seed round in 2020. Canaan led its Series A, with participation from Homebrew, Foundation and BoxGroup, among others. Per Canopy, its valuation grew by 5x from its seed round to its Series A.

The company has raised $18.5 million to date.

So far this reads much like any other post announcing a new startup funding round, kicking off with an array of information concerning the round and who chipped into the transaction. Next, we’d probably note the competitors, growth and what investors in the company in question have to say about their recent purchase. This morning, however, I want to riff a bit on the future of fintech and how the financial tech stack of the future may be built.

TechCrunch chatted with Canopy CEO Matt Bivons last week. He has an interesting take on where fintech is headed. Let’s discuss it and work through what Canopy does.


As with many startups, Canopy was built to scratch an itch. Bivons had run into issues regarding loan servicing in prior jobs. He went on to found a startup that aimed to build a student credit card. But after working on that project, Bivons and co-founder Will Hanson pivoted the company to a B2B-focused concern building loan servicing technology.

Behind the decision was market research undertaken by the Canopy crew that uncovered that a great number of fintech startups wanted to get into the credit market. That makes sense; credit products can provide far more attractive economics to fintech startups than, say, checking and savings accounts. Knowing that loan servicing was a bear and a half to manage, Canopy decided to focus on it.

Bivons framed Canopy as a modern API for loan servicing that can be used to create and manage loans at any point in their lifecycle. He noted that what the startup is doing is akin to what several successful fintech companies have done, namely taking a piece of the fintech world and making it better for developers.

This is where Bivons’ view of the future of fintech products comes into play. According to the CEO, in the future, companies will not buy a monolithic financial technology stack. Instead, he thinks, they will buy the best API for each slice of the fintech world that they need to implement. This matters because we could argue that Canopy is targeting too small a product space. Not that its market isn’t large — debt and its servicing are massive problem spaces — but seeing a company find a niche to focus on makes more sense when its leaders expect focused fintech products to win out over large bundles of services.

Bivons added that much of the fintech focus of the last five years has been on debit, citing Chime, Step and Greenlight as examples. The next decade, he said, is going to focus on credit products. That would be good news for Canopy.

Canopy co-founders via the company. CTO Will Hanson (left) and CEO Matt Bivons (right).

Critically, and for the finance nerds out there, Bivons told TechCrunch that its loan servicing technology does not require the company to take on any credit risk, and that it has gross margins of around 90%. I never trust a too-round number, but the figure indicates that what Canopy has built could grow into an attractive business.

Today, Canopy is a traditional SaaS, though Bivons said that it wants to move toward usage-based pricing in time. Its service costs around 50 cents per account per month, or around $6 per year in its current form. Today, around 40% of Canopy’s customers are seed and Series A-scale startups, though Bivons noted that it is moving up the customer size chart over time.

The resulting growth is impressive. Canopy’s customer count grew 4.5x from February to May of 2021. Of course, Canopy is a young company, so its overall customer base could not have been massive at the start of the year. Still, that’s the sort of growth that makes investors sit up and pay attention, making the Canopy Series A somewhat unsurprising.

Fintech growth doesn’t seem to be slackening much, meaning that the market for what Canopy is selling should expand. Provided that its view that best-of-breed, more particular fintech products will beat larger stacks in the market, it could have an interesting trajectory ahead of it. And now that it has raised its Series A, we can start to annoy it with more concrete questions about its growth from here on out.

Fintechs could see $100 billion of liquidity in 2021

More TechCrunch

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

13 hours ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

15 hours ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android