YouTube’s $100 million Shorts Fund to challenge TikTok goes live

YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fund. The fund will reward creators for their most engaging and most viewed short-form videos over the course of 2021 to 2022, with the goal of quickly … Continue reading YouTube’s $100 million Shorts Fund to challenge TikTok goes live