The internet is not a private place. Ads try to learn as much about you to sell your information to the highest bidder. Emails know when you open them and which links you click. And some of the biggest internet snoops, like Facebook and Amazon, follow you from site to site as you browse the web.
But it doesn’t have to be like that. We’ve tried and tested six browser extensions that will immediately improve your privacy online by blocking most of the invisible ads and trackers.
These extensions won’t block every kind of snooping, but they will vastly reduce your exposure to most of the efforts to track your internet activity. You might not care that advertisers collect your data to learn your tastes and interests to serve you targeted ads. But you might care that these ad giants can see which medical conditions you’re looking up and what private purchases you’re making.
By blocking these hidden trackers from loading, websites can’t collect as much information about you. Plus by dropping the unnecessary bulk, some websites will load faster. The tradeoff is that some websites might not load properly or refuse to let you in if you don’t let them track you. You can toggle the extensions on and off as needed, or you could ask yourself if the website was that good to begin with and could you not just find what you were looking for somewhere else?
We’re pretty much hardwired to look for that little green lock in our browser to tell us a website was loaded over an HTTPS-encrypted connection. That means the websites you open haven’t been hijacked or modified by an attacker before it loaded and that anything you submit to that website can’t be seen by anyone other than the website. HTTPS Everywhere is a browser extension made by the nonprofit internet group the Electronic Frontier Foundation that automatically loads websites over HTTPS where it’s offered and allows you to block the minority of websites that don’t support HTTPS. The extension is supported by most browsers, including Chrome, Firefox, Edge and Opera.
Another extension developed by the EFF, Privacy Badger is one of the best all-in-one extensions for blocking invisible third-party trackers on websites. This extension looks at all the components of a web page and learns which ones track you from website to website and then blocks them from loading in the browser. Privacy Badger also learns as you travel the web, so it gets better over time. And it requires no effort or configuration to work, just install it and leave it to it. The extension is available on most major browsers.
Ads are what keeps the internet free, but often at the expense of your personal information. Ads try to learn as much about you — usually by watching your browsing activity and following you across the web — so that they can target you with ads you’re more likely to click on. Ad blockers stop them in their tracks by blocking ads from loading, but also the tracking code that comes with it.
uBlock Origin is a lightweight, simple but effective, and widely trusted ad blocker used by millions of people, but it also has a ton of granularity and customizability for the more advanced user. (Be careful with impersonators: there are plenty of ad blockers that aren’t as trusted that use a similar name.) And if you feel bad about the sites that rely on ads for revenue (including us!), consider a subscription to the site instead. After all, a free web that relies on ad tracking to make money is what got us into this privacy nightmare to begin with.
PixelBlock and ClearURLs
If you thought hidden trackers in websites were bad, wait until you learn about what’s lurking in your emails. Most emails from brand names come with tiny, often invisible pixels that alerts the sender when you’ve opened them. PixelBlock is a simple extension for Chrome browsers that simply blocks these hidden email open trackers from loading and working. Every time it detects a tracker, it displays a small red eye in your inbox so you know.
Most of these same emails also come with tracking links that alerts the sender which links you click. ClearURLs, available for Chrome, Firefox and Edge, sits in your browser and silently removes the tracking junk from every link in your browser and your inbox. That means ClearURLs needs more access to your browser’s data than most of these extensions, but its makers explain why in the documentation.
Firefox Multi-Account Containers
And an honorary mention for Firefox users, who can take advantage of Multi-Account Containers, built by the browser maker itself to help you isolate your browsing activity. That means you can have one container full of your work tabs in your browser, and another container with all of your personal tabs, saving you from having to use multiple browsers. Containers also keep your private personal browsing separate from your work browsing activity. It also means you can put sites like Facebook or Google in a container, making it far more difficult for them to see which websites you visit and understand your tastes and interests. Containers are easy to use and customizable.