Walmart to pilot test livestreamed video shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. … Continue reading Walmart to pilot test livestreamed video shopping on TikTok