Google and IAB adtech targeted with more RTB privacy complaints
Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of internet users’ information to target ads. The complaints argue that behavioural ads are both harmful and unlawful. Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU … Continue reading Google and IAB adtech targeted with more RTB privacy complaints
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