Apple’s IDFA gets targeted in strategic EU privacy complaints
A unique device identifier that Apple assigns to each iPhone for third parties to track users for ad targeting — aka the IDFA (Identifier for Advertisers) — is itself now the target of two new complaints filed by European privacy campaign not-for-profit, noyb. The complaints, lodged with German and Spanish data protection authorities, contend that … Continue reading Apple’s IDFA gets targeted in strategic EU privacy complaints
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