New forecast pegs TikTok to top 1.2B monthly active users in 2021

TikTok’s upward trajectory is expected to continue in 2021, according to a new forecast from mobile data and analytics firm App Annie, which estimates the short-form video app will surpass the 1 billion monthly active user mark next year. The expanded forecast also looked into future trends around mobile ad spending and the growth in … Continue reading New forecast pegs TikTok to top 1.2B monthly active users in 2021