Gen Z spends 10% more time in non-game apps than older users

A new report released today by App Annie digs into how Gen Z consumers engage with their smartphones and mobile apps. According to data collected in Q3 2020, Gen Z users spend an average of 4.1+ hours per month in top non-gaming apps, or 10% longer than older demographics. They also engage with apps more … Continue reading Gen Z spends 10% more time in non-game apps than older users