It’s a big day for Asana, the work management tool that debuted on the NYSE this morning in a direct listing. Founded back in 2009 by Dustin Moskovitz and Justin Rosenstein, the company has assiduously grown over the years, taking in about $213 million in venture capital the past decade and reaching almost $100 million in subscription revenue for the first six months of 2020.
TechCrunch sat down this afternoon with CEO Moskovitz and Asana’s head of product Alex Hood at the tail end of the company’s first trading day to talk about its early success, its future and how it feels to go public in a direct listing.
This Q&A has been edited and condensed for clarity.
TechCrunch: Tell me how you’re feeling today — it’s been 10, 11 years since the company’s founding, what are your emotions on this first day?
Dustin Moskovitz: It’s been an exciting morning, but ultimately it’s just one step in a much longer journey towards fulfilling our mission and so, you know, we’re definitely pausing to celebrate but also looking ahead to what comes next because there’s going to be a lot more stuff to come after this.
Alex Hood: We really just feel like we’re getting started. The way that a billion and a quarter information workers work together really hasn’t changed all that much in the last 25 years — it’s really kind of based on the Microsoft Office suite form factor. We think that there’s a collaboration piece that really helps teams know who’s doing what by when and reduce the back and forth required to get work done.