If you can’t keep up with the latest rumor mill on TikTok’s
impending doom acquisition, my suggestion is simple: don’t. Or instead, enjoy it for what it is: one of the most absurd bake-off deals in investment banking history.
Walmart and its always low prices are in the fray. Oracle is looking to find synergies to make enterprise resource planning software more enticing to Gen Z workers. Triller — who the hell are they again? — is supposedly teaming up with an asset management firm (and a planet near the Hoth system) called Centricus, according to Bloomberg (to which TikTok responded nah). Twitter is in — maybe? — with key corporate strategic advice from Beyoncé on the social network’s debt underwriting strategy.
SoftBank is apparently looking, and also just happened to announce yesterday its intention to sell off $14 billion of its core Japanese mobile services business to net cash quickly. (The upshot is that at least TikTok lost most of its value before SoftBank’s investment!)
Everything here is absurd. TikTok is absurd. The videos of people doing what they are doing on TikTok are absurd. TikTok’s growth is absurd. A president setting a deadline on the sale of a company is absurd. This process is absurd. Selling a company as large as TikTok in 45 days is absurd. Walmart is absurd (and also a mirage, since they are still banned from New York City, lest someone gets discounted soap in a pandemic).
I warned a few weeks ago to “beware bankers” peddling TikTok rumors. And that’s still the right answer, in the sense that of course we are going to get to the furthest reaches of the M&A universe as bankers try to salvage TikTok’s final sale price (“We’re approaching the Centricus system, sir!”). But that approach is so much more boring than just assuming that every rumor is true and trying to imagine Wall Street advisors trundling through this morass of bids.
My advice here is simple: let’s all take our analyst hats off for a week and put on our clown costumes, because — and it’s key you don’t work at TikTok for this or have money at stake in the company — this story is actually enjoyable.
COVID-19 is serious, the U.S. presidential election is weeks away, social justice in our cities is critically important. Just in the past few hours, T’Challa passed away, Hurricane Laura ripped up the Gulf Coast and the longest continuously serving Japanese prime minister of the post-war era (yes, I know, that’s a lot of qualifiers) just resigned due to health issues. It can get weighty on the front pages of the newspapers these days.
So it’s just nice to know that you can flip to the business pages and get some farce.
Maybe this whole story will eventually turn into the next great business book à la “Barbarians at the Gate.” But at least the barbarians then knew how to destroy a company with the proper levels of debt leverage. Here, you’ve got the pre-smoldered detritus of a business being bid on by the company that brought us The Greeter.
Whatever this saga brings next (hint: Microsoft buying the company), I’ll just say this: the warmth and cheeriness that TikTok provided millions of teenagers though short videos of awkward dance routines is the same mirth that it provides acerbic financial analysts with a caustic eye on the markets. In what has been a miserable year for all of us, for that small twinkle of amusement, I’m thankful.