Media & Entertainment

Amazon reports record seller participation in Prime Day in India

Comment

Amazon omits India business in earnings, a first in years
Image Credits: Pradeep Gaur / Mint / Getty Images

Amazon has amassed at least 1 million subscribers for its Prime loyalty program in India, the e-commerce giant revealed today in a long rundown of how its platform fared during last week’s Prime Day in the world’s second largest internet market.

More than a million Prime subscribers in India shopped from small businesses in the two weeks leading up to the 48-hour Prime Day event last week, the company said in a blog post. Factoring in the ongoing global pandemic, Amazon last month chose India as the first market for Prime Day this year.

This is the first time Amazon has even vaguely disclosed how many of its users in India have signed up for the Prime subscription that costs $13.30 a year in the country (compared to $119 in the U.S.) and bundles Prime Video and Prime Music services. Amazon launched Prime in India four years ago. Globally, Amazon has more than 150 million Prime subscribers.

More than 91,000 small businesses (sellers) in India — a record for the company — participated in the local Prime Day, and sold to customers living in 5,900 ZIP codes (covering more than 97% of the country). Over 4,000 of these businesses clocked sales of more than $13,350 (slightly below 4,500 businesses during last year’s Prime Day), and overall 31,000 sellers reported the two-day period last week as their best selling on the platform.

Chinese firms Xiaomi and OnePlus continued to command dominance in the smartphone category, one of the top three selling categories on Amazon, during Prime Day, and also attracted customers to their accessories, laptops and television sets, Amazon disclosed. The reception stands in contrast with the all-time high anti-China sentiments swirling across India in recent months.

Amit Agarwal, SVP and Country Manager of Amazon India, said in a televised interview that last week’s Prime Day also illustrated an “increasing trend of local Indian sellers use Amazon as a starting point to launch products and reach customers globally” but he declined to share any figures.

“This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses,” he said in a statement.

Prime Day is one of the biggest sales events for Amazon globally. In India, the e-commerce giant has historically sold more goods during sales events scheduled around the festival of Diwali, which is when local residents peak their spendings.

But the participation of 91,000 sellers in last week’s Prime Day is the highest Amazon has ever witnessed during any sales period in India. During the sale around Diwali last year, for instance, the company had reported the participation of 65,000 sellers.

Amazon, which competes with Walmart’s Flipkart in India, has visibly rushed to expand its base of sellers in the country in recent quarters. Earlier this year, Amazon founder and chief executive Jeff Bezos said the company would invest $1 billion in India to help digitize local small businesses and increase their cumulative exports on Amazon to $10 billion by 2025.

The company revealed today that it has amassed 650,000 sellers in India, up from 500,000 it disclosed in January this year.

Amazon has also been focusing on tie-ups with neighborhood stores across the country, leveraging their vast reach to drive more people to shop online. The company said over a thousand such shops from more than 100 cities made their debut on Prime Day last week.

Amazon also claimed that during Prime Day, the number of requests people made to Alexa exceeded one million. The company also shared a wide-range of other stats such as a claim that twice as many customers signed up for a Prime membership during last week’s Prime Day compared to last year’s. But without any concrete figures, these numbers are bereft of meaning.

More TechCrunch

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads. Designed as an independent appeals board that hears cases and then makes precedent-setting content…

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

OpenAI is removing one of the voices used by ChatGPT after users found that it sounded similar to Scarlett Johansson, the company announced on Monday. The voice, called Sky, is…

OpenAI to remove ChatGPT’s Scarlett Johansson-like voice

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine