YouTube’s latest experiment is a TikTok rival focused on 15-second videos

YouTube is taking direct aim at TikTok. The company announced on Wednesday it’s beginning to test a new feature on mobile that will allow users to record 15-second long multi-segment videos. That’s the same length as the default on TikTok as well as Instagram’s new TikTok clone, Reels. Users in the new YouTube experiment will … Continue reading YouTube’s latest experiment is a TikTok rival focused on 15-second videos