SiriusXM acquires Simplecast to double down on podcasts with distribution and analytics tools
Podcasting continues to see a strong trajectory in the world of streamed audio content, and today comes the latest development on that front. SiriusXM, owner of Pandora and backer of SoundCloud, said that it is acquiring Simplecast, a podcast management platform used by creators to publish and distribute podcasts, and subsequently analyse how they are … Continue reading SiriusXM acquires Simplecast to double down on podcasts with distribution and analytics tools
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