Startups

Japanese vacation rental management startup H2O raises $7 million Series B from investors including Samsung Ventures

Comment

Fuji mountain
Image Credits: Allright reserved @ Naxerdam (opens in a new window) / Getty Images

Japan’s tourism industry is booming, but it faces a hotel room shortage, especially in Tokyo as the country prepares for the Summer Olympics. H2O (the name stands for Hospitality 2.0) addresses the market opportunity with a platform that helps vacation rental owners manage their properties. The startup announced today it has raised $7 million in Series B funding from Samsung Ventures, Stonebridge Ventures, IMM Investment and Shinhan Capital, bringing its total raised to $18 million.

H2O allows owners to manage operations, housekeeping and bookings from different online travel agencies on its platform, lowering the cost of doing business. The company also recently launched H2O, a vacation rental brand, to expand its real estate development business, including a new hotel near Universal Studio Japan.

The company began in 2015 with Wahome in South Korea, a home cleaning service, before launching H2O two years later after acquiring several hospitality management companies in Japan, including a housekeeping service for vacation rentals. There are currently about 5,000 managed rooms connected to the platform, which is used by about 25 online travel agencies. Since the third-quarter of 2018, revenue has doubled every quarter, says founder and CEO John Lee.

Lee, who studied hotel administration at Cornell University and previously worked in banking at Morgan Stanley, told TechCrunch in an email that there were three market trends that made launching a hospitality business in Japan compelling:

  1. Strong domestic tourism.
  2. Increasing inbound tourism.
  3. A huge shortage in accommodations.

H20 first focused on allowing flexible housekeeping bookings for vacation rental properties. Then in 2018, H2O expanded to full hospitality management services, including property, yield, revenue and operations.

Lee said he believes “the core value of the hospitality industry is how to increase the yield of the real estate. I always believed that managing one building with high fixed costs (front desk, housekeeping department, etc.) was very inefficient from building owners point of view.”

H2O’s property management system works by syncing three calendars: guests, rooms and housekeeping. All are linked and automated to prevent double bookings and make sure housecleaning services are available. This allows H2O’s software to manage revenue, inventory and yield on a per-droom basis and schedule guests and cleanings.

The platform also allows clients to manage multiple properties at once and offer smart locks, online check-ins and chat-based customer service.

In June 2019, Japan implemented the Housing and Accommodations Business Act (also called the minpaku law, after the Japanese term for private residences rented out as short-term accommodations, similar to properties on AirBnb), formally legalizing and regulating vacation rental management. Lee says the new regulation allowed more real estate investors, who already owned other types of hospitality properties, to enter the minpaku market. H2O manages properties under four licenses, including hotel, ryokan and kanishokuksho, but the majority of its properties are under the minpaku law, which allowed it to grow its B2B business.

The average daily rate for accommodations on H2O was around $160 in 2019, with an average occupancy rate of 87 percent. Of the property owners who use H2O, 70 percent are real estate property managers, 20 percent are local property owners and 10 percent are overseas real estate funds. About 60 percent of guests who use H2O to book accommodations are inbound travelers (of that number, 40 percent are from China, 40 percent are from Southeast Asia, 10 percent are from South Korea and 10 percent are from other countries), while the rest are domestic tourists.

In press statement, Eric Kim, senior investment manager at Samsung Ventures, said “We’re pleased to be part of the fastest-growing hospitality company in Japan. H2O has already proven product market fit within Japan, and we expect them to continue to thrive as they expand outside of major cities.”

More TechCrunch

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

2 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more