Last year, when co-founders Danny Steiner and Krista Berlincourt debuted Kenshō Health, their directory and information service for holistic medicine, Berlincourt called it “the antithesis of Goop.” While Gwyneth Paltrow’s lifestyle brand startup serves up a heady mix of unverified pseudo-scientific claims alongside longstanding holistic practices, Steiner and Berlincourt focused on the verified and verifiable … Continue reading Kenshō Health publicly launches its ‘antithesis of Goop’