AppsFlyer raises $210M for ad attribution and more

AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas, like fraud prevention. And in the funding announcement, General … Continue reading AppsFlyer raises $210M for ad attribution and more