Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in question, either by getting information sent directly to their mobile phone or by using QR codes. In … Continue reading Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers