Adtech told to keep calm and fix its ‘lawfulness’ problem
Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data protection watchdog has marked half a year’s regulatory inaction with a blog post that entreats the adtech industry to come up with a solution … Continue reading Adtech told to keep calm and fix its ‘lawfulness’ problem
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