Can a combined Google/Fitbit take on the Apple Watch?

In January 2014, Google announced plans to acquire Nest for $3.2 billion; the acquisition was completed the following day, but since then, Nest’s integration has been a controlled burn. Initially, the company existed as a subsidiary of the newly-formed Alphabet Inc., but in early 2018, Google tightened its grip and integrated it directly into its … Continue reading Can a combined Google/Fitbit take on the Apple Watch?