‘Cloud kitchens’ is an oxymoron

The biggest wave in consumer products right now has all the hallmarks of another bubble of misplaced investor expectations and sadly lower margins. Cloud kitchens (the category, and not just CloudKitchens the startup service) is essentially WeWork for restaurant kitchens. Instead of buying an expensive restaurant site on a heavily walked street, a cloud kitchen … Continue reading ‘Cloud kitchens’ is an oxymoron