Educational guitar maker Loog returned to Kickstarter this week, some eight years after first hitting the crowdfunding site. This fourth campaign from the company features a trio of instruments aimed at accelerating the learning process.
There are three models, each aimed at a different age group: the Loog Mini (ages 3+), Loog Pro (ages 8+) and Loog Pro VI (ages 12+) — the latter of which is the company’s first guitar to sport the standard six strings (versus the three it usually offers).
All have a built-in speaker and amp, reducing the need for additional accessories for a kid’s first instrument. They’re also designed to work with the company’s app, which now utilizes augmented reality (guitAR, if you will), to overlay instructions when using the front-facing camera on a mobile device. There are flash cards (for chords), videos and games on-board, as well.
The app also has a song book, featuring a variety of popular artists, ranging from The Beatles to Taylor Swift. Kids can slow down and mute tracks to play along karaoke-style, while recording themselves in the process.
Kickstarter prices start at $99 for the Mini, versus $150 at retail. The company keeps going back to the crowdfunding well, but the model has worked pretty well so far. Loog’s started to gain some traction in the music education world and, as evidenced by its Kickstarter video, landed in the hands of a couple of actual rockstars in the process.