The Navy taps YouTube creators for its latest recruiting campaign

The U.S. Navy is turning to YouTube creators for help in finding technical recruits. Captain Matt Boren, the chief marketing officer at U.S. Navy Recruiting Command, told me that while past recruiting efforts have focused on TV and other traditional media, that’s no longer the best route to reach the post-millennial generation. “For our audience … Continue reading The Navy taps YouTube creators for its latest recruiting campaign