Airbnb has debuted a new extension of its growing business in providing travel experiences in addition to temporary housing. Called Airbnb Adventures, it’s effectively a collection of tours and trips lasting between three days and a week that go beyond the usual city walking tour.
One such trip, for example, is a wildlife excursion in Kenya that spans three days and centers around a walking trip with a promise to “encounter lions,” as well as a campfire learning session and “bush tea.” The cost is $500 per person, which includes five meals, drinks and two nights’ stay in a tent.
To source these “adventures,” Airbnb is working with local experts and tour companies, and doing so directly rather than working with larger tour providers that can be a one-to-many connection for sourcing like it does with some of its more vanilla Experiences. The direct route is probably necessary for these types of experiences, which have more implications in terms of liability and insurance. The company is also working with a third-party for verifying the certifications that are often required to provide these kinds of activities safely.
Airbnb is increasingly investing in ares that complement its core product of short-term peer-to-peer vacation housing rentals, and it debuted Experiences, of which Adventures is a part, in 2016. It’s also recently been reported that the company is exploring streaming media. It’s also expected to go public sometime this year, and recently claimed profitability in its operations.