Zendesk acquires Smooch, doubles down on support via messaging apps like WhatsApp

One of the bigger developments in customer services has been the impact of social media — both as a place to vent frustration or praise (mostly frustration) and — especially over messaging apps — as a place for businesses to connect with their users. Now, customer support specialist Zendesk has made an acquisition so that … Continue reading Zendesk acquires Smooch, doubles down on support via messaging apps like WhatsApp