Adobe and Salesforce announce Customer Data Platforms to pull data into single view

Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally,¬†Adobe, which is holding its Adobe Summit this week in Las … Continue reading Adobe and Salesforce announce Customer Data Platforms to pull data into single view