‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video

Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. … Continue reading ‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video