Viacom buys the free video streaming service Pluto.tv for $340 million

Viacom is bucking the trend of launching new premium subscription-based entertainment offerings with its bid to acquire Pluto TV for $340 million in cash. It’s a way to distribute the company’s once mighty-with-millennial properties like Cartoon Network Nickelodeon (as several commenters have pointed out to me), Comedy Central, MTV and BET to an audience that doesn’t pay for … Continue reading Viacom buys the free video streaming service Pluto.tv for $340 million