We’re familiar with Uber cozying up to scooter startups — it has bought one and invested in another — but over in India, the U.S. firm’s key rival is hatching a major alliance of its own as Ola invested $100 million in scooter rental startup Vogo.
Ola first invested back in August when Vogo raised an undisclosed Series A round from Ola, Matrix Partners and other investors, but now Ola is doubling down with this follow-on deal. It isn’t saying how much equity it has captured with this investment, nor the valuation that it gives Vogo, but you can well imagine it is high for a company that has only just done its Series A.
As you’d expect, this is a strategic investment and it’ll mean that Vogo scooters will appear within the Ola app, from where they can be booked by the company’s 150 million registered users, “soon.” Bangalore and Hyderabad are the two cities where Vogo operates, but you’d imagine that it will lean on Ola to expand into other parts of tier-one India where Ola already has a strong presence.
Ola’s money is going directly into supply, with Vogo planning to buy 100,000 more scooters for its platform. The company’s scooters, for those who don’t know them, are unlocked using a one-time password generated from the company’s Android app. Scooters are either dropped off at a designated station, or the rider specifies that they are taking a round trip and then returns it to the station where they started.
Ola CEO and co-founder Bhavish Aggarwal — pictured in the top image alongside Vogo CEO and founder Anand Ayyadurai — said he hopes that the deal and integration will improve last-mile transportation options across India.
“Our investment in Vogo will help build a smart multi-modal network for first-last mile connectivity in the country. Vogo’s automated scooter-sharing platform, backed by Ola’s expertise in this space can help transform our cities. Together, we are thrilled to be at the forefront of India’s rapidly growing micro-mobility market,” he said in a prepared statement.
Ola previously invested in its own bike rental service last year, although that category has struggled in India as Chinese imports like Ofo have fled the country after struggling to develop a sustainable business in the country, and others outside of China. Ola and Uber have offered motorbike taxis in India since 2016, but scooters offer a more individual approach.
Uber, for its part, doesn’t offer scooters in India at this point. But with India its second-largest market — it has reportedly crossed $1.6 billion in annualized bookings — you’d imagine that it is near the top of the company’s thoughts… although there is the business of that upcoming U.S. IPO to deal with.