Goldex, a trading app that claims to power so-called “ethical pricing” for retail gold investments, says it has now raised more than £1 million ($1.25 million) in a pre-Series A round led by a group of angels and institutional investors.
Amongst those participating in the round are Prepaid Financial Services (a European payment card issuer); Gaël de Boissard, former Executive Board Member of Credit Suisse; Richard Balarkas, former president and CEO of Instinets; and Craig James, founder and CEO of Neopay.
Goldex was launched in late July this year. The company was founded by former City electronic trading pioneers from Credit Suisse and UBS, Sylvia Carrasco and Fernando Ripolles, who wanted to remove barriers to retail gold trading and address some of the questionable practices in the gold investment markets.
The U.K. app claims to discover the best price amongst all the gold dealers offering bids and offers within the Goldex platform. Sylvia Carrasco, CEO of Goldex, says the funding “has taken us a step closer to becoming the leading gold trading platform that is both ethical and fully transparent to consumers.”
Goldex is not alone in the space. Glint is a competitor, but whereas they hold physical gold and set their own prices for buying and selling, Goldex does not hold any gold inventory.
Instead, Goldex routes all clients’ orders to the largest gold markets in the world in a selection of international vaults (for the time being London, Zurich, New York, Toronto and Singapore). The company claims this ensures an average savings of 8-12% on the trades and attempts therefore to avoid price manipulation as well as improving transparency over charges.