Review: iPhone XS, XS Max and the power of long-term thinking

The iPhone XS proves one thing definitively: that the iPhone X was probably one of the most ambitious product bets of all time. When Apple told me in 2017 that they put aside plans for the iterative upgrade that they were going to ship and went all in on the iPhone X because they thought … Continue reading Review: iPhone XS, XS Max and the power of long-term thinking