Update: One source pegs it at between €8-10M, while another says it’s closer to €12-15M (perhaps factoring in terms of any earn out). TechCrunch also understands it was a mixture of cash and stock, positioning Seaya Ventures and Ticketea’s other shareholders to benefit should Eventbrite IPO or get an exit of its own. (On the former front, press reports have slated an IPO for this year.)
Madrid-based Ticketea offers an events discovery and ticketing platform that lets people find and book tickets for a variety of live experiences — including festivals, concerts and performing arts shows. It focuses on Spanish speaking countries and small and mid-sized event organizers.
Eventbrite said the acquisition will help expand its global footprint in music events, including via the Arenal Sound, Viña Rock, Low Festival, and Dreambeach festivals. It also flagged Ticketea’s “robust ecosystem of third-party integrations” — selling tickets for prominent entertainment events and brands, such as The Billy Elliot Musical, Cirque du Soleil, and Museo Nacional del Prado — as another attraction.
In a statement on the acquisition Julia Hartz, CEO and co-founder of Eventbrite, lauded Ticketea’s approach to solving the event industry’s challenges — saying its “robust discovery platform” was of interest, along with the company’s “strong leadership position” in the southern European market (not just Spain).
“There is incredible synergy between our two companies from a business, platform, and brand perspective,” added Hartz. “We’re thrilled to welcome their talented team, who shares our core mission of bringing people together through live experiences, to the Eventbrite family.”
Javier Andres, co-founder and CEO of Ticketea, is joining Eventbrite as country director for Spain and Portugal.
“We have been building a significant market presence in Spain for nearly a decade. It’s exciting to be recognized by the global leader in event technology as they invest more heavily in our growing market,” he said in a supporting statement.
“We look forward to extending the impact of both our team and technology far beyond country borders, to the more than 180 countries and territories where their powerful platform gives rise to millions of events today.”
According to Crunchbase Ticketea has raised just $5.7M since being founded, all the way back in 2009, so its investors — which include Madrid-based VC firm Seaya Ventures — are likely to be patting themselves on the back about a nice little return on their investment.
Ticketea is not the only European ticket firm that Eventbrite has bagged in recent years. Last year the billion-dollar event-management platform also acquired Ticketscript, a ticketing startup based out of Amsterdam.
TechCrunch’s Steve O’Hear contributed to this report