Bosch has acquired a ridesharing startup called SPLT that offered employers, universities and municipal authorities workforce-focused ridesharing services to help them offer shared commute as a means of increasing convenience and alleviating route congestion. Bosch, a leading global automotive industry supplier, is also establishing a new dedicated mobility services division, a sign of the changing times and nature of the automotive space.
The SPLT acquisition is a cornerstone piece of its new focus on mobility services, with the aim of offering everything from shared rides in cars to company buses on the same, easy to use platform with end user smartphone apps and easy ride booking. SPLT will continue to operate independently as a wholly owned subsidiary of Bosch post acquisition close.
Other mobility services offerings that Bosch has in market include e-scooter rental, via its subsidiary COUP, which began in Berlin in 2016, expanded to Paris last year and is expanding to Madrid later in 2018, bringing the total fleet size to 3,500 electric scooters. It also has system!e services it’s introducing today, which can offer up a true “extended range forecast” to help conquer range anxiety in potential EV buyers by offering a precise range based on the location and accessibility of charging spots along a route.
Basically, everyone wants a piece of the connectivity puzzle when it comes to the future of automotive and transportation, and mobility services is a good way to get there. Smart move by Bosch, but the transition is going to be interesting as more legacy players figure out where they sit in the coming post-ownership automotive world.