WayRay’s AR in-car HUD convinced me HUDs can be better

WayRay, a Swiss augmented reality technology provider, brought its in-car heads-up display solutions to CES 2018 to show what its unique approach can do. The company was showing off its NAVION aftermarket solution to the public for the first time, and also had its holographic AR in-windshield product, designed for OEMs, available for anyone to try.