The companies say they want to make it easier to play music anywhere in the home – which makes sense, since Sonos’ main benefit is how easy their software makes it to set up and manage a system of speakers throughout your home.
“Together with Sonos we want to democratize music and sound in the home, and we want to create products designed for how people listen together at home. By teaming up with Sonos we want to combine IKEA home furnishing knowledge with Sonos’ expertise within great home sound.” explained Björn Block, Business Leader, IKEA Home Smart at IKEA of Sweden.
In typical corporate fashion there’s no concrete details about what specific types of products the two will collaborate on. And since the products won’t launch until 2019, it may be a while before we know what exactly will result from the collaboration. But if the duo can figure out how to build good-quality speakers into Ikea furniture that can be controlled by Sonos’ software, count me in.
The collaboration is a little unexpected, since Sonos is considered a premium brand and Ikea is budget home furnishing Plus Sonos is very limited in their product line – they sell exactly 9 products, meaning even a small collaboration with Ikea could potentially double the amount of products they make.
Ikea sees this endeavor as the third step for their Home Smart division. They launched wireless charging in some of their furniture in 2015, smart lighting products in 2016 and now have decided to tackle music.