Enterprise

Salesforce and Google are the latest pals in the cloud

Comment

Salesforce and Google inked a deal today that could provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics. It also named Google as a preferred cloud provider for its core services as part of its international infrastructure expansion.

The preferred provider part might sound familiar because in May, 2016, Salesforce signed a similar deal with AWS with Salesforce naming AWS… wait for it… yes, a preferred cloud provider, one which also had an eye on international infrastructure expansion.

I suppose there’s nothing to prevent Salesforce from having two international preferred providers, and AWS remains a Salesforce partner,  but it could leave them feeling a bit on the outside looking in today. Microsoft might be feeling it, as well, because part of the deal with Google makes G Suite, Salesforce’s preferred email and productivity provider. Of course, Salesforce continues to have integrations with Outlook and Office 365, but the company could be sending Microsoft a message here.

You may recall that Microsoft and Salesforce made friends in 2014 when the two companies announced they were going to have similarly large integration plans. You can tell it was a big day because Satya Nadella and Marc Benioff were smiling and happy.

Photo: Marc Benioff

Nadella even came to Dreamforce, Salesforce’s customer extravaganza the following year, but things began to sour when Microsoft began to move in on Salesforce’s territory with the release of Dynamics 365 integrated cloud platform in July, 2016. Then the following September, it won the HP, Inc. CRM business from Salesforce  (and bragged about it). Salesforce tried unsuccessfully to get regulators to block the $26 billion deal to buy LinkedIn. The two companies are still working together, but it seems the relationship might have cooled a bit.

And perhaps the end result of all that tit for tat was Salesforce bought Quip last year for $750 million to bring its own collaboration tools to the Salesforce platform — and decided to build a warmer relationship with AWS and Google.

Several tools are available today, including Salesforce Lightning connectors for GMail and Google Sheets along with Quip Live Apps for Google Drive and Google Calendar. Live Apps, which were announced just this morning, provide live connectors for two-way updating between the apps and Quip. The companies also announced Salesforce Hangout Meets, which integrates Salesforce CRM data inside Google Hangouts Meet spaces.

As for the analytics part, Constellation Research founder and principal analyst Ray Wang says this is about Salesforce battling Adobe for its analytics business. Adobe Analytics and the Adobe Experience Cloud are both rivals of Salesforce marketing and analytics tools, and by teaming up with Google, Salesforce hopes to boost the analytics part of the business.

Today, Google is looking to move into the enterprise benefits from all of the political wrangling by becoming a preferred partner, whatever that entails. It also gains some of the enterprise credibility it is craving by virtue of its relationship with Salesforce, a proven enterprise software vendor, as it tries to push Google Cloud Platform deeper inside large companies.

The deal is clearly a win for both sides, and while the other players involved aren’t exactly losers as they remain Salesforce partners, Google is the belle of the ball, at least for today.

More TechCrunch

Scale AI, which provides data-labeling services to companies that want to train machine learning models, has raised a $1 billion Series F round from a slew of big-name institutional and…

Data-labeling startup Scale AI raises $1B, valuation doubles to $13.8B

The new coalition, Tech Against Scams, will work together to find ways to fight back against the tools used by scammers and to better educate the public against financial scams.

Meta, Match, Coinbase and others team up to fight online fraud and crypto scams

It’s a wrap: European Union lawmakers have given the final approval to set up the bloc’s flagship, risk-based regulations for artificial intelligence.

EU Council gives final nod to set up risk-based regulations for AI

London-based fintech Vitesse has closed a $93 million Series C round of funding led by investment giant KKR.

Vitesse, a payments and treasury management platform for insurers, raises $93M to fuel US expansion

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €285M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons