Jabra joins the fully wireless earbud game

Jabra’s still probably best known for its headsets/teleconferencing devices, but the company’s been making a fairly aggressive push into consumer headphones of late. Of particular interest is the fitness space, leveraging its Bluetooth expertise into rugged, fitness-friendly earbuds.

You probably could have seen this next step coming: going fully wireless. The Elite Sport carries the company’s recent fitness focus into a familiar form factor. The little buds feature built-in fitness analysis (including VO2 Max) and in-ear heart-rate monitoring à la the company’s recent Pulse and Coach offerings. The earbuds naturally take calls, using four built-in microphones.


All of that sounds like a lot of battery drain for such small devices. The expectations for these devices are pretty low, of course, given in part that this is new territory. Jabra’s promising three hours a go, which isn’t bad. That’s augmented by the standard charging case, which adds another six hours.

The headphones work with Jabra’s existing Sport Life app and offer real-time coaching in-ear. They go up for pre-order later this month through Best Buy and are set to hit the store on October 30, priced at $250.