Apple sold its billionth iPhone last week

It would have been a nice piece of information to share during yesterday’s earnings report, but Tim Cook and Co. were clearly too preoccupied with service revenues and R&D. And hey, no better way to kick off a midweek meeting than a little positive news — particularly if you can carry some of yesterday’s expectation-beating positivity into the following day to help rally the troops.

iPhone sales may have declined for the quarter, but Apple’s still posting big numbers in the smartphone arena. During an employee meeting in Cupertino this morning, Apple’s CEO announced that the company moved its one-billionth phone last week.

“We never set out to make the most, but we’ve always set out to make the best products that make a difference,” Cook said, holding number one billion aloft for the crowd, during a not especially understated address. “Thank you to everyone at Apple for helping change the world every day.”

The news comes a little over two years after Apple was reported to have sold iPhone number 500 million — a milestone it passed without much notice nearly seven years after the launch of the company’s first handset.