The round was led by Shasta Ventures with participation from Salesforce CEO Marc Benioff and Correlation Ventures. (Brandcast co-founder and chief strategy officer Hayes Metzger previously worked at Salesforce, and Benioff had already invested $1.8 million in Brandcast.)
A platform like this is particularly important for brands that need to launch and maintain a large number of websites. (Forrester says enterprises have an average of more than 268 customer-facing websites.) Brandcast says it has been used by organizations including Lowe’s, Colliers and New York Fashion Week.
Brandcast has now raised a total of $19.4 million.