Time for a 12-million gun salute, as the newest Pebble Kickstarter campaign closed its doors with $12.8 million raised from almost 67,000 backers, becoming the third-most-backed crowdfunding campaign on the popular crowdfunding platform. Pebble’s campaign settles into Kickstarter’s most-funded leaderboard surrounded by some familiar faces: The other campaigns in the top four are Pebble’s own Pebble Time, the Coolest Cooler and Pebble’s original Kickstarter campaign.
“We couldn’t be prouder to demonstrate the crowdfunding model works,” said Eric Migicovsky, CEO at Pebble. “We’re thrilled at the success of our third campaign and are thankful for all the support we’ve received.”
We had an early look at the new products when the campaign first launched, and it looks like Pebble’s audiences responded with great enthusiasm, much like for its previous record-smashing Kickstarter campaigns.
The first Pebble campaign was noteworthy as it put both the company and Kickstarter itself on the map for many people, and with an impressive $10.3 million campaign, it set the bar for the crowdfunding industry as a whole. When the company returned for round two, it doubled its previous record with a beefy $20.3 million campaign for Pebble Time, launched strategically to try and steal some of the wind out of Apple’s sails; the campaign launched between the announcement and shipping dates for Apple Watch.
There’s a new top 10 in town
If you are the type of person who likes keeping score — here are the 10 most-funded campaigns on Kickstarter:
- Pebble Time ($20.3 million)
- Coolest Cooler ($13.3 million)
- Pebble 2, Time 2 & Pebble Core ($12.8m)
- Original Pebble ($10.3 million)
- The world’s best travel jacket ($9.2 million)
- Exploding Kittens ($8.8 million)
- OUYA ($8.6 million)
- Shenmue 3 ($6.3 million)
- Pono Music ($6.2 million)
- Bring back MST3K ($5.8 million)
And if you missed Pebble’s Kickstarter campaign, Pebble’s CEO is eager to point out, pre-orders continue on Pebble.com.