Weak ties matter

I’m going to drop some science on you — social science — about how to recruit a diverse team of high performers. In 1973, Stanford sociology professor Mark Granovetter published an empirical paper called The Strength of Weak Ties. If you’re wondering about the validity of a 40-year-old study on hiring for today, consider that Professor Granovetter is one of the pioneers of social network theory, and is “unofficially” short-listed for the Nobel Prize in Economics.