Last week, following TechCrunch’s coverage of Kelly Peeler and his company NextGenVest, I caught up with Peeler, whose company is using Snapchat to send money tips to millennial students.
In what turned out to be a entertaining and insightful interview we discussed a range of topics including why traditional financial institutions have lost all brand loyalty with millennials, what millenials look for in emerging brands today and what the current customer acquisition methods are to attain this sector of the market.
Peeler also explored why we are moving from a trend of financial organization to financial efficiency, and how this impacts the blossoming Fintech economy. He also discussed what Fintech startups can learn from the strategies of consumer facing startups, like Uber.
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