Storytelling is fun, but it’s also not easy. You have to have an idea of what story you want to tell and what pieces to include to illustrate it. Sometimes it’s words, sometimes it’s photos, sometimes it’s videos, and sometimes it’s all of them.
Moments is a tool for Twitter itself to pull together these things and
nag you talk you into viewing them. ENGAGEMENT!
However, what Twitter is missing out on is the need and the want for users to tell the stories themselves. No editor at any publication could ever beat the masses when they’re on a mission to tug at your heartstrings, make you laugh or anything in between. I mean, people would spend time stitching this stuff together if they had an elegant tool to use.
This tweetstory illustrates my point perfectly:
The Uber rider notes that the driver’s kid is in the car. Uber tweets at him for more info. That Uber rider ain’t no snitch, and boy would this have been better if that person could have presented it in a prettier way using tools like Storify…or hey, the Moments tool.
I’d click on those (on purpose).