According to a report by Variety, and confirmation by Yahoo, Yahoo Screen has closed its doors with its content being split among its various magazine properties.
Screen launched in 2013 as a place to house Yahoo’s original content, which the company has since backed away from (remember the $42 million write-down?). From bringing back the show “Community” to airing an overseas NFL game, the plan was to turn Screen into a more refined version of YouTube. It clearly didn’t work.
Variety reports that Katie Couric will continue to do her daily news show, probably under the Yahoo News umbrella. Here’s the statement Yahoo provided to the publication:
At Yahoo, we’re constantly reviewing and iterating on our products as we strive to create the best user experience. With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place.
The service was shuttered last week and the apps have been removed from Apple’s App Store as well as Google Play:
Screen at one time was the crown jewel of Mayer’s “MaVeNS” turnaround approach and touted over a thousand hours of viewable content, including the Saturday Night Live catalog.