Quizzes! Lists! Quizlists! Okay, I made the last one up. My point is, it seems like publishers are always trying something new to keep visitors clicking and reading. But if you don’t have a giant pile of cash from investors, it can be tough to keep up.
Hence the launch of a new product called Boombox was created by a Lehi, Utah-based startup called Movement Ventures (note: not actually a venture firm). Movement previously created standalone quiz and poll products, called Qzzr and Pollcaster, which were used to ask readers questions like, “Which TED Talk are you?” and “What Color Is This Goddamn Dress?”
Co-founder/CEO Josh Little said the aim for Boombox is to build a broader suite of products that publishers need to introduce “BuzzFeed-like engagement” to their content.
“As the web becomes a more immersive and personalized experience, both the audience and the publishers have a desire to create those experiences,” Little said. “The limitation for many publishers and brands especially is they don’t have the engineering teams or even the budget to go build these tools.”
As Little’s comment suggests, Boombox isn’t just for online news publishers, but also for any brand that wants to connect with its customers through content marketing
At launch, Boombox includes the existing poll and quiz capabilities, with plans to add a list-making product soon. Beyond that, Little suggested that he’s interested in interactive charts and maps. Publishers can also export data from Boombox to learn more about the audience engaging with these widgets.
The product is free, with a paid version that includes additional features like removing the Boombox branding.
Movement Ventures is also announcing that it has raised $5.5 million in Series A funding led by Pelion Venture Partners, with the aim of continuing development on Boombox.