While it’s quite obvious that there aren’t humans that work at Twitter reading your direct messages, an algorithm is sweeping over them, to swap out links with shortened T.co (the shortening service owned by Twitter) ones for tracking purposes, presumably. The lawsuit claims that Twitter should collect consent to do such things within the private messages:
Twitter never obtains (or even seeks) its users’ consent. As such, and as a result of Twitter’s
unlawful and continuing privacy violations, Plaintiff brings suit individually and on behalf of
all others similarly situated to enjoin Twitter’s unlawful conduct and to seek redress and
statutory damages under the Electronic Communications Privacy Act, 18 U.S.C. §§ 2510 et
seq. (the “ECPA”), and the California Invasion of Privacy Act, California Penal Code §§ 630
et seq. (“CIPA”).
The lawsuit was filed on behalf of all Americans who have sent or received a direct message and seeks damages that would amount to about “$100 per day for each Twitter user whose privacy was violated.” It sounds like a familiar scenario, as companies like Google scan Gmail for content for things like ad matching. In that case, Google settled with users who were under 18.
There are a lot of questions that come up with a case like this. Is algorithmic skimming really stomping on our privacy? If a company is pouring over data blindly to give us a better experience, does that count as malice?
In this particular case, Twitter doesn’t have to shorten DM links anymore, since it lifted its 140-character limit within them. Therefore, the only reason that they do it is for tracking purposes. That’s where things are going to get interesting. Some would argue that the contents of “private” direct messages shouldn’t be touched, massaged, reviewed or changed by another person or a machine no matter what.
We may modify or adapt your Content in order to transmit, display or distribute it over computer networks and in various media and/or make changes to your Content as are necessary to conform and adapt that Content to any requirements or limitations of any networks, devices, services or media.
We may use this information to make inferences, like what topics you may be interested in, and to customize the content we show you, including ads. Our default is almost always to make the information you provide through the Twitter Services public for as long as you do not delete it, but we generally give you settings or features, like direct messages, to make the information more private if you want.
Seems like Twitter might have its bases covered, but we’re not lawyers.
We reached out to Twitter and a spokesperson refused to issue a comment on the record.
UPDATE: A Twitter spokesperson has provided us with the following statement:
We believe these claims are meritless and we intend to fight them.
Here is the court document in its entirety: