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It’s time! After weeks of speculation, today is the day that Apple is taking over the massive Bill Graham Civic Auditorium in San Francisco to announce… a whole lot of things! According to the whispers from around the rumor mill, today could bring everything from new iPhones, to the release details of iOS 9, to an overhauled version of Apple TV.

The event starts at 10 AM Pacific (That’s 1 PM Eastern, 7 AM Hawaii, 6 PM London, and 1 AM on the 10th over in Beijing,) and TechCrunch’s Greg Kumparak and Matthew Panzarino will be there bringing back the up-to-the-second news. We should go live at least a half an hour before the event starts to bring back photos and commentary from the scene — so be sure to join us early!

Greg Kumparak September 9, 201512:19 pm

And that’s a wrap! Thanks for tuning in!

Greg Kumparak September 9, 201512:19 pm

Cook retakes the stage and hugs the band, ending the show. “Thanks for joining us!” he says as he leaves the stage.

Greg Kumparak September 9, 201512:19 pm

We’re still just good lifing it.

Greg Kumparak September 9, 201512:17 pm

they dropped some M83 midnight city chords into this version. It’s pretty rad.

Greg Kumparak September 9, 201512:16 pm

Last song: Good Life.

“It’s one of those songs you write and throw away and it becomes this hit. You’ve heard it in whole foods while buying your hummus and Gluten-free whatevers. By the way… the 6S? It’s gluten free”

Greg Kumparak September 9, 201512:14 pm

One Republic: “First, even we were surprised! We didn’t know we were playing until like ten minutes ago. Second, it’s hot as hell”

Matthew Panzarino September 9, 201512:14 pm

Matthew Panzarino September 9, 201512:13 pm

Matthew Panzarino September 9, 201512:11 pm

Greg Kumparak September 9, 201512:10 pm

They’re playing “I Lived” now, dedicating the song “specifically to Tim”

Greg Kumparak September 9, 201512:09 pm

The band is rocking hard, albeit 5 feet in front of a bunch of people sitting and staring at laptops.

Greg Kumparak September 9, 201512:08 pm

If you’ve never been to the Bill Graham auditorium, just know this: the acoustics are mind blowing. I feel like they’re playing the song inside of my head.

Greg Kumparak September 9, 201512:06 pm

They’re playing Counting Stars, the song you’ve probably heard 45 billion times in the last year

Greg Kumparak September 9, 201512:06 pm

One Republic’s stage rolls out from behind the projector.

Greg Kumparak September 9, 201512:06 pm

I thought he said One Direction for a second and was like :(

Greg Kumparak September 9, 201512:05 pm

One Republic.

Greg Kumparak September 9, 201512:05 pm

And the guest band is….

Greg Kumparak September 9, 201512:05 pm

“Since we’re in a legendary music venue, we thought it was only appropriate to close with an amazing act”

Matthew Panzarino September 9, 201512:05 pm

Greg Kumparak September 9, 201512:04 pm

He’s asked those who helped build todays announced products to stand; nearly half the room rises to their feet.

Greg Kumparak September 9, 201512:04 pm

Cook is recapping today’s announcements: the new watchOS, the iPad Pro, the AppleTV, and the new iPhones

Greg Kumparak September 9, 201512:03 pm

Live photos will work on your homescreen — bam, that’s how you make animated wallpapers.

Greg Kumparak September 9, 201512:02 pm

Also, a bunch of new iCloud storage pricing plans. 50GB for 0.99 a month; 200GB for $2.99 a month; 1TB for $9.99 a month

Matthew Panzarino September 9, 201512:01 pm

Greg Kumparak September 9, 201512:01 pm

iOS 9 will launch for everyone on September 16th

Matthew Panzarino September 9, 201512:01 pm

Greg Kumparak September 9, 201512:01 pm

The pre-order date for the new iPhones is Sept 12; they’ll launch on Sept 25th

Matthew Panzarino September 9, 201512:01 pm

Greg Kumparak September 9, 201512:00 pm

Apple just punched the carriers in the face

Greg Kumparak September 9, 201512:00 pm

You get a new iphone each year, it’s unlocked, it includes applecare, and starts at $32 a month

Matthew Panzarino September 9, 201512:00 pm

Matthew Panzarino September 9, 201512:00 pm

Greg Kumparak September 9, 201512:00 pm

They’re also introducing an iPhone Upgrade Program

Greg Kumparak September 9, 201511:59 am

Apple will introduce a two year monthly installment plan for buying iPhones; on the new devices, it’ll start at $27-31 a month

Matthew Panzarino September 9, 201511:59 am

Matthew Panzarino September 9, 201511:59 am

Greg Kumparak September 9, 201511:58 am

The 6S and 6S Plus will come in at the exact same prices/ configs of the 6 and 6 Plus.

Greg Kumparak September 9, 201511:58 am

iPhone 6s/6S Plus Recap: 
3D touch
7000 series aluminum
Strongest cover glass
M9
2x as fast Touch ID
Faster Wifi
12 MP iSight camera on the rear
4k Video
5MP Facetime Cam on the front

Greg Kumparak September 9, 201511:57 am

Apple will release an app for those looking to jump ship from Android to iOS and bring their data. It will bring over your photos and messages.

Matthew Panzarino September 9, 201511:56 am

Greg Kumparak September 9, 201511:56 am

The new iPhones will support WiFi up to 866 mbps, with 300 mbps lte

Matthew Panzarino September 9, 201511:55 am

Greg Kumparak September 9, 201511:55 am

To capture a live photo, you just take a photo as you normally would — iOS 9 will automatically capture a second and a half of animation on either side of your snapshot.

Greg Kumparak September 9, 201511:55 am

You’ll be able to watch live photos on El Capitan

Matthew Panzarino September 9, 201511:55 am

Greg Kumparak September 9, 201511:54 am

The animations are made up of separate 12mp still images

Matthew Panzarino September 9, 201511:54 am

Matthew Panzarino September 9, 201511:54 am

Matthew Panzarino September 9, 201511:53 am

Greg Kumparak September 9, 201511:53 am

They’re also introducing “Live Photos” into iOS — images that appear still, but when you force touch them, they begin to animate.

Matthew Panzarino September 9, 201511:53 am

Matthew Panzarino September 9, 201511:52 am

Greg Kumparak September 9, 201511:52 am

The frontfacing camera will also now have a “flash” — the catch: it’s the display. It’ll analyze the colors of your room to adjust the color of the flash, though, and it’ll light up 3x brighter during a flash than the screen usually can.

Matthew Panzarino September 9, 201511:51 am

Greg Kumparak September 9, 201511:51 am

There’s also a 5mp FaceTime camera on the front of the new iPhones

Matthew Panzarino September 9, 201511:50 am

Greg Kumparak September 9, 201511:50 am

Schiller shows some 4K video examples – they look stellar. No mention of frame rate yet, though it looks quite smooth.

Greg Kumparak September 9, 201511:49 am

The new iPhones (presumably both, though that’s not confirmed yet) can shoot 4k video.

Greg Kumparak September 9, 201511:49 am

Still lookin’ at photo examples, which never convey very well in live blog.

Greg Kumparak September 9, 201511:47 am

He shows a few photos taken by pro photographers — as you’d expect from photos in the middle of an announcement, the photos are pretty great.

Matthew Panzarino September 9, 201511:46 am

Greg Kumparak September 9, 201511:46 am

Schiller briefly explains how they’ve managed to increase the resolution of the image sensor (and thus image size) while maintaining image quality — a tech called “deep trench isolation” that separates the photo diodes to maintain color quality.

Matthew Panzarino September 9, 201511:45 am

Greg Kumparak September 9, 201511:44 am

12 megapixel iSight cameras on the rear of both 6S/6S Plus

Greg Kumparak September 9, 201511:44 am

The new TouchID sensor is twice as fast at recognizing your fingerprint

Matthew Panzarino September 9, 201511:44 am

Greg Kumparak September 9, 201511:44 am

“Hey Siri, what’s it like being you?”

“Hey Phil! Hey Phil! Hey Phil! Hey Phil! It’s a bit like that”

Greg Kumparak September 9, 201511:44 am

“Hey Siri” will now work whether or not your phone is plugged in.

Greg Kumparak September 9, 201511:43 am

6S/6S Plus will have an M9 motion coprocessor 

Matthew Panzarino September 9, 201511:43 am

Greg Kumparak September 9, 201511:43 am

Demo over. Schiller retakes the stage.

Greg Kumparak September 9, 201511:42 am

We’re still watching him play the game. Explosions! Lasers! So, so many lasers.

Matthew Panzarino September 9, 201511:42 am

Greg Kumparak September 9, 201511:42 am

The game features lots and looots of particles and lighting effects, but it also incorporates 3D touch. He taps an enemy to focus on it, then taps harder to zoom in.

Greg Kumparak September 9, 201511:40 am

To demonstrate the new processor prowess, developer Pixel Toys is doing a demo.

Matthew Panzarino September 9, 201511:40 am

Greg Kumparak September 9, 201511:40 am

The new iPhones will get a new A9 chip (versus the A9x in the iPad Pro).

Matthew Panzarino September 9, 201511:40 am

Matthew Panzarino September 9, 201511:39 am

Greg Kumparak September 9, 201511:39 am

A bunch of apps are already prepped for 3D touch: Facebook lets you quickly post a status from its icon, WeChat lets you shoot videos, and Instagram lets you preview a user’s image stream without leaving your current page.

Matthew Panzarino September 9, 201511:39 am

WeChat and Weibo on new iPhone home screens. China! 

Greg Kumparak September 9, 201511:38 am

Rather than double tapping the home button to bring up the app switcher, he force touches the side of the display and swipes right — the next app in line slides into view

Matthew Panzarino September 9, 201511:38 am

Matthew Panzarino September 9, 201511:37 am

Matthew Panzarino September 9, 201511:37 am

Greg Kumparak September 9, 201511:37 am

3D touching on the Apple Music icon lets you quickly fire up Beats Radio (of course), or search for a song

Greg Kumparak September 9, 201511:36 am

He force touches on top of a flight number; a flight tracker preview fades in within the message, then disappears as he releases his touch.

Matthew Panzarino September 9, 201511:36 am

Greg Kumparak September 9, 201511:36 am

One of the emails reads “Check out my new Ride“, a nod to the rumored apple car – the crowd spots it and chuckles. He opens it – it’s a picture of a unicycle.

Matthew Panzarino September 9, 201511:35 am

Apple Car dad joke!

Greg Kumparak September 9, 201511:35 am

He lightly 3D touches an email; a preview pops up. He lets go, it drifts away. He brings the preview back up, and “presses deeper” – it fully opens.

Matthew Panzarino September 9, 201511:35 am

Greg Kumparak September 9, 201511:34 am

“We’re going to start with something we all deal with every day: mail.”

Greg Kumparak September 9, 201511:34 am

Craig Federighi is heading to the stage to demo 3D touch live

Greg Kumparak September 9, 201511:33 am

another example: 3D touching the Maps app icon lets you send your location to someone, get directions home, or put a pin at your current location all without actually opening the app

Matthew Panzarino September 9, 201511:33 am

Greg Kumparak September 9, 201511:32 am

Ive explains how 3D touch; the display is constantly measuring the physical distance between the display and a small layer of sensors that sits atop it.

Greg Kumparak September 9, 201511:31 am

You can force touch on an address to bring up a quick map preview; releasing the touch puts you back exactly where you were before, without a new app opening.

Greg Kumparak September 9, 201511:31 am

You can force touch on an app icon, for example, to bring up shortcuts to certain things within that app. You can force touch on the camera app icon and hit “Take selfie” and it’ll boot right into the front facing camera

Greg Kumparak September 9, 201511:30 am

It’s force touch, for the iPhone. 

Greg Kumparak September 9, 201511:29 am

Time for another Ive video!

Greg Kumparak September 9, 201511:29 am

With the 6S and 6S Plus, they’re introducing something called “3D Touch”

Matthew Panzarino September 9, 201511:29 am

Greg Kumparak September 9, 201511:28 am

The 6S has 4.7″ retina, while the 6S Plus comes with a 5.5″ retina

Greg Kumparak September 9, 201511:28 am

The phones will come in a new finish: rose gold.

In all, that’s silver, gold, space grey, and rose gold.

Greg Kumparak September 9, 201511:27 am

Phil Schiller retakes the stage

Greg Kumparak September 9, 201511:27 am

“The iPhones you are about to see are the most advanced iPhones ever. In fact, they’re the most advanced smartphones… in the world”

Matthew Panzarino September 9, 201511:27 am

Greg Kumparak September 9, 201511:27 am

“While they may look familiar, we have changed everything about these new iPhones”

Greg Kumparak September 9, 201511:27 am

Cook: “From the very start, the iphone has been about bringing innovations that are really important about people’s daily lives. As a result, iPhone has changed the world.”

Matthew Panzarino September 9, 201511:26 am

Greg Kumparak September 9, 201511:26 am

“Introducing the iPhone 6S and iPhone 6S Plus”

Greg Kumparak September 9, 201511:26 am

It seems the wallpapers are animated, as rumored. Lots of fishing swimming around on iPhone screens.

Matthew Panzarino September 9, 201511:25 am

Greg Kumparak September 9, 201511:25 am

Cutting to a video

Greg Kumparak September 9, 201511:25 am

“I’m thrilled to show you the newest iPhones.”

Matthew Panzarino September 9, 201511:25 am

Greg Kumparak September 9, 201511:25 am

“So how do you follow a success like this? I’ve got that question a few times”

Greg Kumparak September 9, 201511:25 am

“In fact, these are the most popular phones in the world.”

Matthew Panzarino September 9, 201511:25 am

Greg Kumparak September 9, 201511:24 am

“iPhone 6 is the most popular iPhone… ever”

Greg Kumparak September 9, 201511:24 am

“At a worldwide level, the iPhone grew at 3 1/2 times the rest of the industry”

Greg Kumparak September 9, 201511:24 am

Tim Cook has returned to the stage.

Greg Kumparak September 9, 201511:23 am

Next up: the iPhone

Matthew Panzarino September 9, 201511:23 am

Matthew Panzarino September 9, 201511:23 am

Greg Kumparak September 9, 201511:23 am

AppleTV will ship in October

Greg Kumparak September 9, 201511:23 am

AppleTV developers will get access to tvOS today, including access to a hardware dev kit

Matthew Panzarino September 9, 201511:23 am

Greg Kumparak September 9, 201511:23 am

Apple TV Pricing:
32gb $149
64gb $199

Greg Kumparak September 9, 201511:22 am

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable (!) battery lasts 3 months per charge.

Matthew Panzarino September 9, 201511:22 am

Greg Kumparak September 9, 201511:22 am

They’re building in a mechanism that’ll let you play a game on your phone on the way home, and resume it on your big screen when you get there.

Greg Kumparak September 9, 201511:21 am

App developers can make apps/games a universal purchase, so you buy it for your iPhone/iPad/AppleTV all at once

Greg Kumparak September 9, 201511:21 am

The app store will be quite similar to that found on iOS — top charts, categories, etc.

Greg Kumparak September 9, 201511:20 am

He brings up two games simultaneously, watching them side by side while a torrential stream of game scores flows at the bottom.

Matthew Panzarino September 9, 201511:20 am

Matthew Panzarino September 9, 201511:20 am

This is the new television. Not second screen, super screen.

Matthew Panzarino September 9, 201511:19 am

Matthew Panzarino September 9, 201511:19 am

MLB is now out to demo the At Bat app for Apple TV.

Matthew Panzarino September 9, 201511:18 am

Matthew Panzarino September 9, 201511:18 am

Gilt. Surprise inclusion of the day. But not in hindsight. The tvOS interface kit is on display here with 3d motion etc

Greg Kumparak September 9, 201511:17 am

You’ll be able to swipe around Gilt to buy your sportscoats and scarves and whatnots. The app is pretty, but I’m still not sure I’m dying to shop for clothes on my TV.

Matthew Panzarino September 9, 201511:16 am

Apple TV as the new shopping mall.

Matthew Panzarino September 9, 201511:16 am

Matthew Panzarino September 9, 201511:16 am

Greg Kumparak September 9, 201511:15 am

Next demo: Gilt, the shopping app.

Greg Kumparak September 9, 201511:14 am

Panzarino nailed it with this scoop:

https://techcrunch.com/2015/08/27/apple-is-about-to-lay-down-its-tv-cards/

Matthew Panzarino September 9, 201511:13 am

Greg Kumparak September 9, 201511:13 am

A robot flings baseballs at the player; he swings the remote, Wii style, to bat them back.

Greg Kumparak September 9, 201511:13 am

He’ll be demonstrating a new game, BeatSports

Greg Kumparak September 9, 201511:12 am

Next demo: Jon Carter of Harmonix (the team behind Rock Band)

Matthew Panzarino September 9, 201511:12 am

Greg Kumparak September 9, 201511:12 am

“Cooperative play is fun… but we’ve all got a competitive side.”

The chickens start bashing each other; one knocks the other into an oncoming car

Greg Kumparak September 9, 201511:11 am

One player is using the AppleTV remote; the other is using his iPhone.

Greg Kumparak September 9, 201511:10 am

Crossyroad on AppleTV will get multiplayer support

Greg Kumparak September 9, 201511:10 am

They’re hopping around crossyroad, as you do. The bird gets nailed by a train; the crowd laughs and groans.

Matthew Panzarino September 9, 201511:10 am

Matthew Panzarino September 9, 201511:09 am

Greg Kumparak September 9, 201511:09 am

Crossyroad is heading to the new AppleTV 

Greg Kumparak September 9, 201511:09 am

Next demo: Andy Sum from Hipster Whale, the guys who made crossyroad

Matthew Panzarino September 9, 201511:09 am

Greg Kumparak September 9, 201511:09 am

And … AirBNB, in case you want to plan a vacation on your TV for some reason.

Greg Kumparak September 9, 201511:08 am

Some developers have been tinkering with tvOS already. Hulu! Ubisoft! Disney! Activision (the new Guitar Hero will also be on Apple TV)

Greg Kumparak September 9, 201511:07 am

They’re introducing a new OS with Apple TV: tvOS

Greg Kumparak September 9, 201511:07 am

Eddy Cue retakes the stage. “Even with all of that stuff, the future of TV is Apps”

Matthew Panzarino September 9, 201511:07 am

Greg Kumparak September 9, 201511:07 am

Apple Music is there too, of course.

Matthew Panzarino September 9, 201511:06 am

Greg Kumparak September 9, 201511:06 am

“Hows the weather?”

The weather report slides into place at the bottom, the movie still playing above. She swipes up on the controller, bringing up the full weather app and auto pausing the movie.

Greg Kumparak September 9, 201511:05 am

Siri can do more than pull up movies. “How did the SF Giants do yesterday?” 

The scores slide in on screen.

Matthew Panzarino September 9, 201511:05 am

Greg Kumparak September 9, 201511:05 am

Dear guy sitting next to me yelling everything that’s happening into a phone: we’re not friends and you make me sad.

Matthew Panzarino September 9, 201511:05 am

Matthew Panzarino September 9, 201511:04 am

Matthew Panzarino September 9, 201511:04 am

Greg Kumparak September 9, 201511:04 am

“Show me a spy film”

Spy films are listed.

“Just the Bond ones”

the list narrows

“Only those with Sean Connery”

The list narrows further with each separate command.

Matthew Panzarino September 9, 201511:03 am

Greg Kumparak September 9, 201511:03 am

Or, following a line of dialogue: “What did she say?”

Siri skips back 15 seconds to the previous line.

Greg Kumparak September 9, 201511:03 am

Or you can use voice. “Skip ahead 7 minutes”, she says. AppleTV reacts accordingly.

Greg Kumparak September 9, 201511:02 am

To fast forward/rewind, you just click into the touch sensitive trackpad and swipe.

Greg Kumparak September 9, 201511:02 am

Siri requests can get quite specific. “Show me that one Modern Family episode with Edward Norton” — the episode appears.

Matthew Panzarino September 9, 201511:02 am

Matthew Panzarino September 9, 201511:02 am

Greg Kumparak September 9, 201511:01 am

That’s the homescreen. You swipe around with the remote like it’s a trackpad, albeit on controlled with your thumb.

Matthew Panzarino September 9, 201511:01 am

Greg Kumparak September 9, 201511:01 am

Apple TV’s wallpapers/screensavers are animated; she shows a shot of the golden gate bridge, cars subtly cruising across

Matthew Panzarino September 9, 201511:00 am

Greg Kumparak September 9, 201511:00 am

Demo time!

Greg Kumparak September 9, 201511:00 am

Siri will be able to search across multiple apps (though not ALL of your apps) and show all of your viewing options on one screen. Want to watch New Girl? It’ll find it in iTunes, or Netflix, or Hulu, or HBO, or Showtime.

Matthew Panzarino September 9, 201511:00 am

Greg Kumparak September 9, 201510:59 am

“Show me funny TV shows”, says Eddy. A list of shows pops up.

Matthew Panzarino September 9, 201510:59 am

Greg Kumparak September 9, 201510:58 am

“Sometimes, it’s better to interact with your voice. The Siri button does just that”

Matthew Panzarino September 9, 201510:58 am

Matthew Panzarino September 9, 201510:58 am

Greg Kumparak September 9, 201510:58 am

The top half of the remote is a glass touch surface

Greg Kumparak September 9, 201510:58 am

Eddy Cue takes the stage.

Ooh, the new remote is pretty.

Greg Kumparak September 9, 201510:57 am

We cut to a short clip of a kid playing a game, seemingly using the remote as the controller.

Matthew Panzarino September 9, 201510:57 am

Greg Kumparak September 9, 201510:57 am

“Show me movies with Jason Bateman. No, Jason Bourne!”

Greg Kumparak September 9, 201510:56 am

As rumored, the new AppleTV is heavily reliant on voice control. “Show me movies. Just the new ones!”

Greg Kumparak September 9, 201510:56 am

“We’ve been working really hard… and really long [a very specific section of the audience, presumably the AppleTV dev team, laughs]… to make this a reality.”

Matthew Panzarino September 9, 201510:56 am

Greg Kumparak September 9, 201510:55 am

AppleTV is getting a new OS, a new user experience, and an App Store

Greg Kumparak September 9, 201510:55 am

Cook: To deliver on this vision, we need a new foundation for TV.

Greg Kumparak September 9, 201510:55 am

Cook: You can search for what you want; you can watch it when and where you want.

Greg Kumparak September 9, 201510:54 am

Cook: Over 60% of paid TV consuming is done through an Apple device. When you experience TV through an app, you realize how much better it can be.

Matthew Panzarino September 9, 201510:54 am

Greg Kumparak September 9, 201510:54 am

Cook: Our vision for the future for TV… is apps.

Greg Kumparak September 9, 201510:54 am

Cook: Our vision for television is simple, and perhaps a bit provocative. 

Greg Kumparak September 9, 201510:54 am

Cook: Today, we’re going to do something about that.

Greg Kumparak September 9, 201510:53 am

Cook: The TV experience hasn’t changed that much in decades. The television experience has been virtually standing still, while innovation thrives in mobile

Matthew Panzarino September 9, 201510:53 am

Greg Kumparak September 9, 201510:53 am

AppleTV time!

Greg Kumparak September 9, 201510:53 am

“I’d like to talk about an even larger screen: your TV”

Greg Kumparak September 9, 201510:53 am

Cook retakes the stage

Matthew Panzarino September 9, 201510:52 am

Greg Kumparak September 9, 201510:52 am

Meanwhile, they’re introducing a new ipad mini — the ipad mini 4. It’s got “the same power as the iPad air 2” in a mini package.

Matthew Panzarino September 9, 201510:52 am

Greg Kumparak September 9, 201510:52 am

The iPad Mini 2 is being dropped to $269

Matthew Panzarino September 9, 201510:52 am

Greg Kumparak September 9, 201510:51 am

So, yes, to reiterate: the Pencil is a separate $100 accessory, not included with the iPad Pro.

Matthew Panzarino September 9, 201510:50 am

Matthew Panzarino September 9, 201510:50 am

Greg Kumparak September 9, 201510:49 am

He’s recapping some of the features: the A9X chip, the variable refresh display, etc.

Greg Kumparak September 9, 201510:49 am

We’ve hopped into a video, again narrated by Ive.

Matthew Panzarino September 9, 201510:49 am

Greg Kumparak September 9, 201510:48 am

The Pencil will cost $100; the new keyboard will cost $170

Matthew Panzarino September 9, 201510:48 am

Greg Kumparak September 9, 201510:47 am

iPad Pro Pricing:
32GB 799
64GB 949
128GB 1079

Greg Kumparak September 9, 201510:46 am

Schiller retakes the stage — looks like the app demos are done.

Greg Kumparak September 9, 201510:45 am

She uses the force sensitive pen to add bone spurs of varying size. The crowd applauds. Hurray, bone spurs?

Greg Kumparak September 9, 201510:44 am

She uses the Apple Pencil to cut through a 3d model’s anatomy, “even simulating surgical procedures”

Greg Kumparak September 9, 201510:44 am

She’s demonstrating their Essential Anatomy app; the textures are higher resolution than ever, all while running at 60fps.

Greg Kumparak September 9, 201510:42 am

The next demo is from 3D4Medical

Greg Kumparak September 9, 201510:42 am

Seriously.

Matthew Panzarino September 9, 201510:42 am

People are literally screaming over an undo feature. 

Greg Kumparak September 9, 201510:42 am

By placing three fingers on the screen, he’s able to scrub through the entire design history of the document he’s building.

Matthew Panzarino September 9, 201510:41 am

Greg Kumparak September 9, 201510:41 am

Whoaaaa. Photoshop Fix can recognize your facial features, and tweak parts of it with sliders. He makes a neutral faced model smile and frown by draggin a slider back and forth. It’s neat… if a little creepy.

Matthew Panzarino September 9, 201510:40 am

Greg Kumparak September 9, 201510:40 am

He’s walking us through how to create and design a document, with sneak peaks of a new app they’re releasing today called “Photoshop Fix”

Matthew Panzarino September 9, 201510:39 am

Matthew Panzarino September 9, 201510:39 am

Adobe + Microsoft + Apple, all having fun together. It warms the cold cockles of my heart.

Greg Kumparak September 9, 201510:38 am

Next demo: Adobe

Greg Kumparak September 9, 201510:37 am

You’ll be able to draw shapes on the screen within PowerPoint, and they’ll convert into proper, professional looking shapes.

Matthew Panzarino September 9, 201510:37 am

Matthew Panzarino September 9, 201510:37 am

Greg Kumparak September 9, 201510:36 am

He brings up Excel in split screen view to copy over a chart he’s already built

Greg Kumparak September 9, 201510:35 am

He’s walking us through Word. He tweaks some tables, adjusts some numbers — but then he pops into Pen mode, and starts drawing and annotating his document with the Pencil.

Matthew Panzarino September 9, 201510:35 am

Matthew Panzarino September 9, 201510:35 am

Greg Kumparak September 9, 201510:35 am

Microsoft has taken the stage to demo Microsoft Office on the iPad Pro

Greg Kumparak September 9, 201510:34 am

Schiller as the Microsoft logo shows: “Yeah!

Greg Kumparak September 9, 201510:34 am

First demo: Microsoft (what!)

Greg Kumparak September 9, 201510:34 am

“We’ve been lucky enough to have a few developers come in and look at what’s possible with this new technology — we’d like to have a few demos”

Matthew Panzarino September 9, 201510:34 am

Greg Kumparak September 9, 201510:33 am

“To get that level of low latency took an incredible amount of coordination between the hardware and software development teams”

Matthew Panzarino September 9, 201510:33 am

Matthew Panzarino September 9, 201510:32 am

Greg Kumparak September 9, 201510:32 am

The Pencil charges by plugging right into the iPad Pro via the lightning connector

Matthew Panzarino September 9, 201510:32 am

Matthew Panzarino September 9, 201510:32 am

Greg Kumparak September 9, 201510:31 am

You can use your finger for one behavior and the stylus for another. They demonstrate this with someone using their hand to move a on-screen ruler while the stylus draws. That’s.. kind of freakin’ awesome.

Greg Kumparak September 9, 201510:31 am

It’s force sensitive; pressing lighter or harder will be able to adjust paint brush thickness and stroke opacity.

Greg Kumparak September 9, 201510:31 am

When you’re using the Pencil, the display’s sensor refreshes twice as fast to increase accuracy

Matthew Panzarino September 9, 201510:31 am

Greg Kumparak September 9, 201510:30 am

It’s narrated by Jony Ive. “This began by reengineering the touch system to measure both finger and stylus input with maximum accuracy”

Matthew Panzarino September 9, 201510:30 am

Greg Kumparak September 9, 201510:30 am

We’re cutting to a video about the Pencil.

Matthew Panzarino September 9, 201510:30 am

Greg Kumparak September 9, 201510:30 am

It’s called the Apple Pencil (for reals)

Greg Kumparak September 9, 201510:30 am

Stylus!

Greg Kumparak September 9, 201510:30 am

“We’re so happy to introduce a whole new accessory, specifically for iPad Pro”

Matthew Panzarino September 9, 201510:29 am

Greg Kumparak September 9, 201510:29 am

“iPad Pro is going to enable new classes of applications that require new levels of precision..”

Greg Kumparak September 9, 201510:29 am

“Lets talk about drawing [on the iPad]”

Greg Kumparak September 9, 201510:29 am

At the side of the iPad Pro are three circles — it’s a new connector type. It carries power and data, and links magnetically.

Matthew Panzarino September 9, 201510:28 am

Matthew Panzarino September 9, 201510:28 am

Greg Kumparak September 9, 201510:28 am

“It’s unlike any cover you’ve used before. The keys.. they feel great to type on. Inside the keys, an all new Apple dome switch”

Matthew Panzarino September 9, 201510:28 am

Greg Kumparak September 9, 201510:28 am

They’re building a fold out smart keyboard cover just for the iPad Pro

Greg Kumparak September 9, 201510:27 am

The iPad Pro weighs 1.57 lb; the very first iPad weighed 1.54 lbs

Matthew Panzarino September 9, 201510:27 am

Matthew Panzarino September 9, 201510:27 am

Greg Kumparak September 9, 201510:27 am

The iPad Pro is 6.9mm, compared to the 6.1mm iPad Air.

Greg Kumparak September 9, 201510:26 am

It has two speakers on the top edge, and two speakers on the bottom edge

Matthew Panzarino September 9, 201510:26 am

Greg Kumparak September 9, 201510:26 am

“For the first time ever, the iPad Pro brings a 4-speaker audio system”

Matthew Panzarino September 9, 201510:26 am

Greg Kumparak September 9, 201510:26 am

Schiller mentions a super intensive build of Autocad as an example of the new apps that can only work on the iPad Pro

Matthew Panzarino September 9, 201510:25 am

Greg Kumparak September 9, 201510:25 am

“For example: iMovie on an iPad Pro brings desktop class performance. You can edit 3 streams of 4k video simultaneously”

Matthew Panzarino September 9, 201510:25 am

Matthew Panzarino September 9, 201510:25 am

Greg Kumparak September 9, 201510:25 am

“Here’s another way to look at it: It’s faster than 80% of the portable PCs that have shipped in the past 12 months.”

Greg Kumparak September 9, 201510:24 am

iPad Pro is 22x faster than the original iPad in its CPU performance; it’s GPU performance is a crazy 360x.

Greg Kumparak September 9, 201510:24 am

It’ll rock the new A9X inside, which Schiller says is 1.8x faster than the A8 before it.

Matthew Panzarino September 9, 201510:23 am

Matthew Panzarino September 9, 201510:23 am

Greg Kumparak September 9, 201510:23 am

“It’s made of the best Oxide TFT, for uniform color and brightness. For the first time, the display has a variable refresh rate; if things aren’t moving fast on screen, we can slow it down to save battery life”

Matthew Panzarino September 9, 201510:23 am

Matthew Panzarino September 9, 201510:23 am

Matthew Panzarino September 9, 201510:22 am

Greg Kumparak September 9, 201510:22 am

The res is 2732×2048. The display clocks in at 5.6 million pixels in all

Matthew Panzarino September 9, 201510:22 am

Greg Kumparak September 9, 201510:22 am

The width of the iPad pro is the same as the height of the iPad Air. This lets you run an iPad app, full screen/height, with another app running alongside it.

Matthew Panzarino September 9, 201510:21 am

Matthew Panzarino September 9, 201510:21 am

Greg Kumparak September 9, 201510:21 am

The iPad Pro’s screen is 12.9″

Greg Kumparak September 9, 201510:21 am

“The new multitasking, the split screen view — it was all designed with the iPad Pro in mind”

Matthew Panzarino September 9, 201510:21 am

Greg Kumparak September 9, 201510:21 am

Oh man, the iPad Pro is so big.

Matthew Panzarino September 9, 201510:21 am

Greg Kumparak September 9, 201510:20 am

“With a bigger screen iPad, your shows are more cinematic; your games are more powerful”

Greg Kumparak September 9, 201510:20 am

“Why make an iPad with a bigger display? Think about the iPad, from the very beginning. It’s a natural piece of glass that you can touch; it can do things your smartphone can’t because it doesnt have to fit in your pocket”

Greg Kumparak September 9, 201510:20 am

“I’m so excited to tell you all about this new iPad Pro. It’s has the biggest screen of any iOS device. It has more power than any iOS device”

Matthew Panzarino September 9, 201510:19 am

Greg Kumparak September 9, 201510:19 am

Phil Schiller is taking the stage to talk iPad Pro.

Greg Kumparak September 9, 201510:19 am

“It’s the most powerful and beautiful iPad we’ve ever created”

Greg Kumparak September 9, 201510:19 am

It’s the iPad Pro!

Matthew Panzarino September 9, 201510:18 am

Matthew Panzarino September 9, 201510:18 am

Matthew Panzarino September 9, 201510:18 am

Greg Kumparak September 9, 201510:18 am

Deafening bass as we zoom out from a Star Wars Destroyer scale iPad floating in darkness

Matthew Panzarino September 9, 201510:18 am

Greg Kumparak September 9, 201510:17 am

We’re cutting to a video…

Matthew Panzarino September 9, 201510:17 am

Matthew Panzarino September 9, 201510:17 am

Greg Kumparak September 9, 201510:17 am

“Today, we have the biggest news in iPad since the iPad”

Greg Kumparak September 9, 201510:17 am

“We asked ourselves: how can we take iPad… even further?”

Greg Kumparak September 9, 201510:16 am

“iPad is the clearest expression of our vision of the future of personal computing. A simple, multitouch piece of glass that transforms into anything you want it to be.”

Greg Kumparak September 9, 201510:16 am

Tim returns to the stage. “Next up: iPad!”

Matthew Panzarino September 9, 201510:16 am

Greg Kumparak September 9, 201510:16 am

Watch OS2 will launch September 16th, one week from today

Matthew Panzarino September 9, 201510:15 am

Greg Kumparak September 9, 201510:15 am

The new models will ship today

Greg Kumparak September 9, 201510:15 am

Man, they’re launching all sorts of new hues for the sport bands: pink, brown, various blues.

Greg Kumparak September 9, 201510:15 am

They’re introducing a (Product)Red band

Matthew Panzarino September 9, 201510:14 am

Greg Kumparak September 9, 201510:14 am

They’ll come in both sizes, and will be available at the same price as the existing sports models

Matthew Panzarino September 9, 201510:14 am

Greg Kumparak September 9, 201510:14 am

They’ll be introducing two new finishes: gold and rose gold

Matthew Panzarino September 9, 201510:14 am

Greg Kumparak September 9, 201510:13 am

We’re watching a video of some of the new bands. Photos incoming.

Greg Kumparak September 9, 201510:13 am

“But that’s not all. We’ve been working on new models and bands, and I’d like to show them to you now”

Greg Kumparak September 9, 201510:13 am

It’ll be available in “Select stores” in October.

Williams: “We think people will love Apple Watch Hermes” 

Matthew Panzarino September 9, 201510:13 am

Greg Kumparak September 9, 201510:12 am

They’re going to be working with Hermes for new bands — it looks like they’ve also made a custom face.

Matthew Panzarino September 9, 201510:12 am

Matthew Panzarino September 9, 201510:12 am

Greg Kumparak September 9, 201510:12 am

“When we created Apple Watch, we knew it had to be a personal expression of your personal tastes and style. Today, we’re introducing even more options”

Greg Kumparak September 9, 201510:11 am

“We can’t wait to see what else developers do with the Watch”

Greg Kumparak September 9, 201510:11 am

The airstrip demo is wrapping up. Jeff Williams returns to the stage

Matthew Panzarino September 9, 201510:11 am

The ability to monitor a patient’s heart rate, contractions and even a baby’s heart rate right on the Apple Watch is very slick. I’ve monitored a loved one’s heart episode using the watch and it was very helpful.

Matthew Panzarino September 9, 201510:09 am

Greg Kumparak September 9, 201510:09 am

By rotating the digital crown, you’re able to rewind through the history of the patient’s vitals

Matthew Panzarino September 9, 201510:09 am

Matthew Panzarino September 9, 201510:08 am

Greg Kumparak September 9, 201510:08 am

It’s an app for health care providers; they’re able to view their patient schedule, but also receive and view vital information sent over to them by their nurses and staff

Matthew Panzarino September 9, 201510:08 am

Matthew Panzarino September 9, 201510:07 am

Greg Kumparak September 9, 201510:07 am

He mentions an app called “AirStrip”, and welcoms its cofounder Dr. Cameron Powell onto the stage to demonstrate it.

Matthew Panzarino September 9, 201510:07 am

Greg Kumparak September 9, 201510:07 am

GoPro is working on an app to turn the Apple Watch into a view finder 

Matthew Panzarino September 9, 201510:06 am

Matthew Panzarino September 9, 201510:06 am

Greg Kumparak September 9, 201510:06 am

He’s demoing a few third party apps. First up, some news: Facebook Messenger is coming to the watch

Greg Kumparak September 9, 201510:06 am

“In addition to these and other built in features, developers have been hard at work. There are already 10,000 watch apps on the store

Matthew Panzarino September 9, 201510:06 am

Matthew Panzarino September 9, 201510:05 am

Greg Kumparak September 9, 201510:05 am

“In June, we previewed the next version of watch OS. There are so many great things.. new watch faces, and 3rd party ‘complications’ to [bring more info to your watch face]”

Matthew Panzarino September 9, 201510:04 am

Greg Kumparak September 9, 201510:04 am

Jeff Williams, SVP of operations, is taking the stage

Matthew Panzarino September 9, 201510:04 am

Greg Kumparak September 9, 201510:04 am

“Despite just launching the watch months ago, we’re on an incredible pace of innovation”

Greg Kumparak September 9, 201510:04 am

Cook: Customer satisfaction [on the watch] is “an incredible 97%”

Matthew Panzarino September 9, 201510:03 am

Matthew Panzarino September 9, 201510:03 am

Greg Kumparak September 9, 201510:03 am

“[Our customers] are amazed that Siri lets them do so much with just their voice. With Apple Pay, customers are loving that they can purchase right from their wrist.”

Greg Kumparak September 9, 201510:03 am

“Just months ago, we started selling Apple watch to customers, and it’s already changing lives”

Greg Kumparak September 9, 201510:02 am

“I’d like to get right in and start with Apple Watch”

Greg Kumparak September 9, 201510:02 am

“It’s been an incredible year for Apple. We’re about to make some MONSTER announcements across several of our product lines”

Greg Kumparak September 9, 201510:02 am

20 seconds later, it’s still going.

Greg Kumparak September 9, 201510:02 am

“We could not be more excited to be here, and we’re so glad that so many people from all around the world could join us — including so many of our employees”

Deafening roar from the employees section

Matthew Panzarino September 9, 201510:02 am

Greg Kumparak September 9, 201510:01 am

“Good morning!” he says. “Good morning, and thank you for joining us.”

Greg Kumparak September 9, 201510:01 am

We’re starting! Tim Cook has taken the stage

Matthew Panzarino September 9, 20159:59 am

Howdy folks, I’ll be shooting your pictures today, and adding a pithy comment or two if I can swing it. 

Matthew Panzarino September 9, 20159:59 am

Matthew Panzarino September 9, 20159:59 am

Greg Kumparak September 9, 20159:59 am

We’re jammin’ to Dreams by Beck now. Minutes to go!

Matthew Panzarino September 9, 20159:57 am

Greg Kumparak September 9, 20159:56 am

We’re being asked to silence our phones — that means the show should start in just about 5 minutes, right on schedule.

Greg Kumparak September 9, 20159:54 am

Jony Ive and Eddy Cue are in the building, and the room is officially packed. It looks like a huge chunk of the back of the room is Apple employees, presumably those who helped build that which will be announced today.

Greg Kumparak September 9, 20159:50 am

We’re in, we’re seated, and we’re just waitin’ for the show to kick off. The room is fillin’ up fast, and the WiFi is already being a liiiittle sketchy.

Greg Kumparak September 9, 20159:48 am

Greg Kumparak September 9, 20159:41 am

Give us just a second to power up.

Greg Kumparak September 9, 20159:41 am

We’re in!

Greg Kumparak September 9, 20159:34 am

Almost go time! Everyone is still parked outside.

Greg Kumparak September 9, 20159:07 am

We’re still just waiting for doors to open; I’m told doors will open (and the battle for the best seats begins) at 9:30

Greg Kumparak September 9, 20158:48 am

Greg Kumparak September 9, 20158:20 am

Reminder: the event is scheduled to start at 10 am pacific.

By the way, your livebloggers today are Greg Kumparak (@Grg) and Matthew Panzarino (@Panzer)

Greg Kumparak September 9, 20158:19 am

Hurray! We’re inside now. The waiting area is fillin’ up fast. Nobody seems to know which door is the best door to enter— Apple reps say they’ve built a theater inside that should give everyone a solid vantage point. We’re going to go ahead and stand right outside the main door anyway.

Greg Kumparak September 9, 20158:12 am

Reminder: the event is scheduled to start at 10 am pacific.

Media tryin’ to slide through registration

Greg Kumparak September 9, 20158:10 am

All badged up!

Greg Kumparak September 9, 20157:49 am

There’s a K9 (bomb-sniffing, I presume) dog here! He has a badge and everything. His name is Max

Greg Kumparak September 9, 20157:42 am

Apple employees just arrived en masse.

Greg Kumparak September 9, 20157:42 am

The sun is finally breakin’ over the SF skyline.

Greg Kumparak September 9, 20157:28 am

The entire civic center area is cordoned off. Union/construction protesters are camped out at each entrance. Outside of the traffic roaring down Polk, everything is still super relaxed and quiet.

Greg Kumparak September 9, 20157:26 am

Media broadcasters getting setup just outside the front door:

Greg Kumparak September 9, 20157:16 am

Greg Kumparak September 9, 20157:16 am

Greg Kumparak September 9, 20157:16 am

We made it! It’s pretty quiet here at the moment. Only a handful of people waiting in line. It’s a new venue for Apple, so it’s entirely possible that people aren’t sure where to queue. 

Greg Kumparak September 9, 201512:02 am

You’re here early! That’s okay — but be sure to bookmark this page and come back later! We’ll be going live just before 10 AM Pacific, when Apple’s event is scheduled to start.