It’s time! After weeks of speculation, today is the day that Apple is taking over the massive Bill Graham Civic Auditorium in San Francisco to announce… a whole lot of things! According to the whispers from around the rumor mill, today could bring everything from new iPhones, to the release details of iOS 9, to an overhauled version of Apple TV.
The event starts at 10 AM Pacific (That’s 1 PM Eastern, 7 AM Hawaii, 6 PM London, and 1 AM on the 10th over in Beijing,) and TechCrunch’s Greg Kumparak and Matthew Panzarino will be there bringing back the up-to-the-second news. We should go live at least a half an hour before the event starts to bring back photos and commentary from the scene — so be sure to join us early!
And that’s a wrap! Thanks for tuning in!
Cook retakes the stage and hugs the band, ending the show. “Thanks for joining us!” he says as he leaves the stage.
We’re still just good lifing it.
they dropped some M83 midnight city chords into this version. It’s pretty rad.
Last song: Good Life.
“It’s one of those songs you write and throw away and it becomes this hit. You’ve heard it in whole foods while buying your hummus and Gluten-free whatevers. By the way… the 6S? It’s gluten free”
One Republic: “First, even we were surprised! We didn’t know we were playing until like ten minutes ago. Second, it’s hot as hell”
They’re playing “I Lived” now, dedicating the song “specifically to Tim”
The band is rocking hard, albeit 5 feet in front of a bunch of people sitting and staring at laptops.
If you’ve never been to the Bill Graham auditorium, just know this: the acoustics are mind blowing. I feel like they’re playing the song inside of my head.
They’re playing Counting Stars, the song you’ve probably heard 45 billion times in the last year
One Republic’s stage rolls out from behind the projector.
I thought he said One Direction for a second and was like :(
And the guest band is….
“Since we’re in a legendary music venue, we thought it was only appropriate to close with an amazing act”
He’s asked those who helped build todays announced products to stand; nearly half the room rises to their feet.
Cook is recapping today’s announcements: the new watchOS, the iPad Pro, the AppleTV, and the new iPhones
Live photos will work on your homescreen — bam, that’s how you make animated wallpapers.
Also, a bunch of new iCloud storage pricing plans. 50GB for 0.99 a month; 200GB for $2.99 a month; 1TB for $9.99 a month
iOS 9 will launch for everyone on September 16th
The pre-order date for the new iPhones is Sept 12; they’ll launch on Sept 25th
Apple just punched the carriers in the face
You get a new iphone each year, it’s unlocked, it includes applecare, and starts at $32 a month
They’re also introducing an iPhone Upgrade Program
Apple will introduce a two year monthly installment plan for buying iPhones; on the new devices, it’ll start at $27-31 a month
The 6S and 6S Plus will come in at the exact same prices/ configs of the 6 and 6 Plus.
iPhone 6s/6S Plus Recap:
7000 series aluminum
Strongest cover glass
2x as fast Touch ID
12 MP iSight camera on the rear
5MP Facetime Cam on the front
Apple will release an app for those looking to jump ship from Android to iOS and bring their data. It will bring over your photos and messages.
The new iPhones will support WiFi up to 866 mbps, with 300 mbps lte
To capture a live photo, you just take a photo as you normally would — iOS 9 will automatically capture a second and a half of animation on either side of your snapshot.
You’ll be able to watch live photos on El Capitan
The animations are made up of separate 12mp still images
They’re also introducing “Live Photos” into iOS — images that appear still, but when you force touch them, they begin to animate.
The frontfacing camera will also now have a “flash” — the catch: it’s the display. It’ll analyze the colors of your room to adjust the color of the flash, though, and it’ll light up 3x brighter during a flash than the screen usually can.
There’s also a 5mp FaceTime camera on the front of the new iPhones
Schiller shows some 4K video examples – they look stellar. No mention of frame rate yet, though it looks quite smooth.
The new iPhones (presumably both, though that’s not confirmed yet) can shoot 4k video.
Still lookin’ at photo examples, which never convey very well in live blog.
He shows a few photos taken by pro photographers — as you’d expect from photos in the middle of an announcement, the photos are pretty great.
Schiller briefly explains how they’ve managed to increase the resolution of the image sensor (and thus image size) while maintaining image quality — a tech called “deep trench isolation” that separates the photo diodes to maintain color quality.
12 megapixel iSight cameras on the rear of both 6S/6S Plus
The new TouchID sensor is twice as fast at recognizing your fingerprint
“Hey Siri, what’s it like being you?”
“Hey Phil! Hey Phil! Hey Phil! Hey Phil! It’s a bit like that”
“Hey Siri” will now work whether or not your phone is plugged in.
6S/6S Plus will have an M9 motion coprocessor
Demo over. Schiller retakes the stage.
We’re still watching him play the game. Explosions! Lasers! So, so many lasers.
The game features lots and looots of particles and lighting effects, but it also incorporates 3D touch. He taps an enemy to focus on it, then taps harder to zoom in.
To demonstrate the new processor prowess, developer Pixel Toys is doing a demo.
The new iPhones will get a new A9 chip (versus the A9x in the iPad Pro).
A bunch of apps are already prepped for 3D touch: Facebook lets you quickly post a status from its icon, WeChat lets you shoot videos, and Instagram lets you preview a user’s image stream without leaving your current page.
Rather than double tapping the home button to bring up the app switcher, he force touches the side of the display and swipes right — the next app in line slides into view
3D touching on the Apple Music icon lets you quickly fire up Beats Radio (of course), or search for a song
He force touches on top of a flight number; a flight tracker preview fades in within the message, then disappears as he releases his touch.
One of the emails reads “Check out my new Ride“, a nod to the rumored apple car – the crowd spots it and chuckles. He opens it – it’s a picture of a unicycle.
Apple Car dad joke!
He lightly 3D touches an email; a preview pops up. He lets go, it drifts away. He brings the preview back up, and “presses deeper” – it fully opens.
“We’re going to start with something we all deal with every day: mail.”
Craig Federighi is heading to the stage to demo 3D touch live
another example: 3D touching the Maps app icon lets you send your location to someone, get directions home, or put a pin at your current location all without actually opening the app
Ive explains how 3D touch; the display is constantly measuring the physical distance between the display and a small layer of sensors that sits atop it.
You can force touch on an address to bring up a quick map preview; releasing the touch puts you back exactly where you were before, without a new app opening.
You can force touch on an app icon, for example, to bring up shortcuts to certain things within that app. You can force touch on the camera app icon and hit “Take selfie” and it’ll boot right into the front facing camera
It’s force touch, for the iPhone.
Time for another Ive video!
With the 6S and 6S Plus, they’re introducing something called “3D Touch”
The 6S has 4.7″ retina, while the 6S Plus comes with a 5.5″ retina
The phones will come in a new finish: rose gold.
In all, that’s silver, gold, space grey, and rose gold.
Phil Schiller retakes the stage
“The iPhones you are about to see are the most advanced iPhones ever. In fact, they’re the most advanced smartphones… in the world”
“While they may look familiar, we have changed everything about these new iPhones”
Cook: “From the very start, the iphone has been about bringing innovations that are really important about people’s daily lives. As a result, iPhone has changed the world.”
“Introducing the iPhone 6S and iPhone 6S Plus”
It seems the wallpapers are animated, as rumored. Lots of fishing swimming around on iPhone screens.
Cutting to a video
“I’m thrilled to show you the newest iPhones.”
“So how do you follow a success like this? I’ve got that question a few times”
“In fact, these are the most popular phones in the world.”
“iPhone 6 is the most popular iPhone… ever”
“At a worldwide level, the iPhone grew at 3 1/2 times the rest of the industry”
Tim Cook has returned to the stage.
Next up: the iPhone
AppleTV will ship in October
AppleTV developers will get access to tvOS today, including access to a hardware dev kit
Apple TV Pricing:
The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable (!) battery lasts 3 months per charge.
They’re building in a mechanism that’ll let you play a game on your phone on the way home, and resume it on your big screen when you get there.
App developers can make apps/games a universal purchase, so you buy it for your iPhone/iPad/AppleTV all at once
The app store will be quite similar to that found on iOS — top charts, categories, etc.
He brings up two games simultaneously, watching them side by side while a torrential stream of game scores flows at the bottom.
This is the new television. Not second screen, super screen.
MLB is now out to demo the At Bat app for Apple TV.
Gilt. Surprise inclusion of the day. But not in hindsight. The tvOS interface kit is on display here with 3d motion etc
You’ll be able to swipe around Gilt to buy your sportscoats and scarves and whatnots. The app is pretty, but I’m still not sure I’m dying to shop for clothes on my TV.
Apple TV as the new shopping mall.
Next demo: Gilt, the shopping app.
Panzarino nailed it with this scoop:
A robot flings baseballs at the player; he swings the remote, Wii style, to bat them back.
He’ll be demonstrating a new game, BeatSports
Next demo: Jon Carter of Harmonix (the team behind Rock Band)
“Cooperative play is fun… but we’ve all got a competitive side.”
The chickens start bashing each other; one knocks the other into an oncoming car
One player is using the AppleTV remote; the other is using his iPhone.
Crossyroad on AppleTV will get multiplayer support
They’re hopping around crossyroad, as you do. The bird gets nailed by a train; the crowd laughs and groans.
Crossyroad is heading to the new AppleTV
Next demo: Andy Sum from Hipster Whale, the guys who made crossyroad
And … AirBNB, in case you want to plan a vacation on your TV for some reason.
Some developers have been tinkering with tvOS already. Hulu! Ubisoft! Disney! Activision (the new Guitar Hero will also be on Apple TV)
They’re introducing a new OS with Apple TV: tvOS
Eddy Cue retakes the stage. “Even with all of that stuff, the future of TV is Apps”
Apple Music is there too, of course.
“Hows the weather?”
The weather report slides into place at the bottom, the movie still playing above. She swipes up on the controller, bringing up the full weather app and auto pausing the movie.
Siri can do more than pull up movies. “How did the SF Giants do yesterday?”
The scores slide in on screen.
Dear guy sitting next to me yelling everything that’s happening into a phone: we’re not friends and you make me sad.
“Show me a spy film”
Spy films are listed.
“Just the Bond ones”
the list narrows
“Only those with Sean Connery”
The list narrows further with each separate command.
Or, following a line of dialogue: “What did she say?”
Siri skips back 15 seconds to the previous line.
Or you can use voice. “Skip ahead 7 minutes”, she says. AppleTV reacts accordingly.
To fast forward/rewind, you just click into the touch sensitive trackpad and swipe.
Siri requests can get quite specific. “Show me that one Modern Family episode with Edward Norton” — the episode appears.
That’s the homescreen. You swipe around with the remote like it’s a trackpad, albeit on controlled with your thumb.
Apple TV’s wallpapers/screensavers are animated; she shows a shot of the golden gate bridge, cars subtly cruising across
Siri will be able to search across multiple apps (though not ALL of your apps) and show all of your viewing options on one screen. Want to watch New Girl? It’ll find it in iTunes, or Netflix, or Hulu, or HBO, or Showtime.
“Show me funny TV shows”, says Eddy. A list of shows pops up.
“Sometimes, it’s better to interact with your voice. The Siri button does just that”
The top half of the remote is a glass touch surface
Eddy Cue takes the stage.
Ooh, the new remote is pretty.
We cut to a short clip of a kid playing a game, seemingly using the remote as the controller.
“Show me movies with Jason Bateman. No, Jason Bourne!”
As rumored, the new AppleTV is heavily reliant on voice control. “Show me movies. Just the new ones!”
“We’ve been working really hard… and really long [a very specific section of the audience, presumably the AppleTV dev team, laughs]… to make this a reality.”
AppleTV is getting a new OS, a new user experience, and an App Store
Cook: To deliver on this vision, we need a new foundation for TV.
Cook: You can search for what you want; you can watch it when and where you want.
Cook: Over 60% of paid TV consuming is done through an Apple device. When you experience TV through an app, you realize how much better it can be.
Cook: Our vision for the future for TV… is apps.
Cook: Our vision for television is simple, and perhaps a bit provocative.
Cook: Today, we’re going to do something about that.
Cook: The TV experience hasn’t changed that much in decades. The television experience has been virtually standing still, while innovation thrives in mobile
“I’d like to talk about an even larger screen: your TV”
Cook retakes the stage
Meanwhile, they’re introducing a new ipad mini — the ipad mini 4. It’s got “the same power as the iPad air 2” in a mini package.
The iPad Mini 2 is being dropped to $269
So, yes, to reiterate: the Pencil is a separate $100 accessory, not included with the iPad Pro.
He’s recapping some of the features: the A9X chip, the variable refresh display, etc.
We’ve hopped into a video, again narrated by Ive.
The Pencil will cost $100; the new keyboard will cost $170
iPad Pro Pricing:
Schiller retakes the stage — looks like the app demos are done.
She uses the force sensitive pen to add bone spurs of varying size. The crowd applauds. Hurray, bone spurs?
She uses the Apple Pencil to cut through a 3d model’s anatomy, “even simulating surgical procedures”
She’s demonstrating their Essential Anatomy app; the textures are higher resolution than ever, all while running at 60fps.
The next demo is from 3D4Medical
People are literally screaming over an undo feature.
By placing three fingers on the screen, he’s able to scrub through the entire design history of the document he’s building.
Whoaaaa. Photoshop Fix can recognize your facial features, and tweak parts of it with sliders. He makes a neutral faced model smile and frown by draggin a slider back and forth. It’s neat… if a little creepy.
He’s walking us through how to create and design a document, with sneak peaks of a new app they’re releasing today called “Photoshop Fix”
Adobe + Microsoft + Apple, all having fun together. It warms the cold cockles of my heart.
Next demo: Adobe
You’ll be able to draw shapes on the screen within PowerPoint, and they’ll convert into proper, professional looking shapes.
He brings up Excel in split screen view to copy over a chart he’s already built
He’s walking us through Word. He tweaks some tables, adjusts some numbers — but then he pops into Pen mode, and starts drawing and annotating his document with the Pencil.
Microsoft has taken the stage to demo Microsoft Office on the iPad Pro
Schiller as the Microsoft logo shows: “Yeah!“
First demo: Microsoft (what!)
“We’ve been lucky enough to have a few developers come in and look at what’s possible with this new technology — we’d like to have a few demos”
“To get that level of low latency took an incredible amount of coordination between the hardware and software development teams”
The Pencil charges by plugging right into the iPad Pro via the lightning connector
You can use your finger for one behavior and the stylus for another. They demonstrate this with someone using their hand to move a on-screen ruler while the stylus draws. That’s.. kind of freakin’ awesome.
It’s force sensitive; pressing lighter or harder will be able to adjust paint brush thickness and stroke opacity.
When you’re using the Pencil, the display’s sensor refreshes twice as fast to increase accuracy
It’s narrated by Jony Ive. “This began by reengineering the touch system to measure both finger and stylus input with maximum accuracy”
We’re cutting to a video about the Pencil.
It’s called the Apple Pencil (for reals)
“We’re so happy to introduce a whole new accessory, specifically for iPad Pro”
“iPad Pro is going to enable new classes of applications that require new levels of precision..”
“Lets talk about drawing [on the iPad]”
At the side of the iPad Pro are three circles — it’s a new connector type. It carries power and data, and links magnetically.
“It’s unlike any cover you’ve used before. The keys.. they feel great to type on. Inside the keys, an all new Apple dome switch”
They’re building a fold out smart keyboard cover just for the iPad Pro
The iPad Pro weighs 1.57 lb; the very first iPad weighed 1.54 lbs
The iPad Pro is 6.9mm, compared to the 6.1mm iPad Air.
It has two speakers on the top edge, and two speakers on the bottom edge
“For the first time ever, the iPad Pro brings a 4-speaker audio system”
Schiller mentions a super intensive build of Autocad as an example of the new apps that can only work on the iPad Pro
“For example: iMovie on an iPad Pro brings desktop class performance. You can edit 3 streams of 4k video simultaneously”
“Here’s another way to look at it: It’s faster than 80% of the portable PCs that have shipped in the past 12 months.”
iPad Pro is 22x faster than the original iPad in its CPU performance; it’s GPU performance is a crazy 360x.
It’ll rock the new A9X inside, which Schiller says is 1.8x faster than the A8 before it.
“It’s made of the best Oxide TFT, for uniform color and brightness. For the first time, the display has a variable refresh rate; if things aren’t moving fast on screen, we can slow it down to save battery life”
The res is 2732×2048. The display clocks in at 5.6 million pixels in all
The width of the iPad pro is the same as the height of the iPad Air. This lets you run an iPad app, full screen/height, with another app running alongside it.
The iPad Pro’s screen is 12.9″
“The new multitasking, the split screen view — it was all designed with the iPad Pro in mind”
Oh man, the iPad Pro is so big.
“With a bigger screen iPad, your shows are more cinematic; your games are more powerful”
“Why make an iPad with a bigger display? Think about the iPad, from the very beginning. It’s a natural piece of glass that you can touch; it can do things your smartphone can’t because it doesnt have to fit in your pocket”
“I’m so excited to tell you all about this new iPad Pro. It’s has the biggest screen of any iOS device. It has more power than any iOS device”
Phil Schiller is taking the stage to talk iPad Pro.
“It’s the most powerful and beautiful iPad we’ve ever created”
It’s the iPad Pro!
Deafening bass as we zoom out from a Star Wars Destroyer scale iPad floating in darkness
We’re cutting to a video…
“Today, we have the biggest news in iPad since the iPad”
“We asked ourselves: how can we take iPad… even further?”
“iPad is the clearest expression of our vision of the future of personal computing. A simple, multitouch piece of glass that transforms into anything you want it to be.”
Tim returns to the stage. “Next up: iPad!”
Watch OS2 will launch September 16th, one week from today
The new models will ship today
Man, they’re launching all sorts of new hues for the sport bands: pink, brown, various blues.
They’re introducing a (Product)Red band
They’ll come in both sizes, and will be available at the same price as the existing sports models
They’ll be introducing two new finishes: gold and rose gold
We’re watching a video of some of the new bands. Photos incoming.
“But that’s not all. We’ve been working on new models and bands, and I’d like to show them to you now”
It’ll be available in “Select stores” in October.
Williams: “We think people will love Apple Watch Hermes”
They’re going to be working with Hermes for new bands — it looks like they’ve also made a custom face.
“When we created Apple Watch, we knew it had to be a personal expression of your personal tastes and style. Today, we’re introducing even more options”
“We can’t wait to see what else developers do with the Watch”
The airstrip demo is wrapping up. Jeff Williams returns to the stage
The ability to monitor a patient’s heart rate, contractions and even a baby’s heart rate right on the Apple Watch is very slick. I’ve monitored a loved one’s heart episode using the watch and it was very helpful.
By rotating the digital crown, you’re able to rewind through the history of the patient’s vitals
It’s an app for health care providers; they’re able to view their patient schedule, but also receive and view vital information sent over to them by their nurses and staff
He mentions an app called “AirStrip”, and welcoms its cofounder Dr. Cameron Powell onto the stage to demonstrate it.
GoPro is working on an app to turn the Apple Watch into a view finder
He’s demoing a few third party apps. First up, some news: Facebook Messenger is coming to the watch
“In addition to these and other built in features, developers have been hard at work. There are already 10,000 watch apps on the store“
“In June, we previewed the next version of watch OS. There are so many great things.. new watch faces, and 3rd party ‘complications’ to [bring more info to your watch face]”
Jeff Williams, SVP of operations, is taking the stage
“Despite just launching the watch months ago, we’re on an incredible pace of innovation”
Cook: Customer satisfaction [on the watch] is “an incredible 97%”
“[Our customers] are amazed that Siri lets them do so much with just their voice. With Apple Pay, customers are loving that they can purchase right from their wrist.”
“Just months ago, we started selling Apple watch to customers, and it’s already changing lives”
“I’d like to get right in and start with Apple Watch”
“It’s been an incredible year for Apple. We’re about to make some MONSTER announcements across several of our product lines”
20 seconds later, it’s still going.
“We could not be more excited to be here, and we’re so glad that so many people from all around the world could join us — including so many of our employees”
Deafening roar from the employees section
“Good morning!” he says. “Good morning, and thank you for joining us.”
We’re starting! Tim Cook has taken the stage
Howdy folks, I’ll be shooting your pictures today, and adding a pithy comment or two if I can swing it.
We’re jammin’ to Dreams by Beck now. Minutes to go!
We’re being asked to silence our phones — that means the show should start in just about 5 minutes, right on schedule.
Jony Ive and Eddy Cue are in the building, and the room is officially packed. It looks like a huge chunk of the back of the room is Apple employees, presumably those who helped build that which will be announced today.
We’re in, we’re seated, and we’re just waitin’ for the show to kick off. The room is fillin’ up fast, and the WiFi is already being a liiiittle sketchy.
Give us just a second to power up.
Almost go time! Everyone is still parked outside.
We’re still just waiting for doors to open; I’m told doors will open (and the battle for the best seats begins) at 9:30
We made it! It’s pretty quiet here at the moment. Only a handful of people waiting in line. It’s a new venue for Apple, so it’s entirely possible that people aren’t sure where to queue.
You’re here early! That’s okay — but be sure to bookmark this page and come back later! We’ll be going live just before 10 AM Pacific, when Apple’s event is scheduled to start.
- Founded 1976
- Overview Apple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio …
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