NBCUniversal just announced that it has invested $200 million in Vox Media, which owns sites like Eater, SB Nation and the eponymous Vox.com, as well as tech news publications Re/code and The Verge.

“Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” NBCUniversal CEO Steve Burke said in the funding release. “Vox Media has strong leadership, top editorial talent and a unique technology platform.